In this episode of Dewey Raw, things get a little chaotic as we welcome a long-time friend and industry veteran, Dan Ryan, to the mic. Dan has built a career working for some of the most iconic brands in the outdoor and beverage space—including Dogfish Head, Yeti, and Turtle Box.

Now, he’s taking all that experience in beer and BBQ marketing to launch his own venture: BevWedge. We dive deep into:

* The “Science” of the Jockey Box: Why Dan decided to solve the problem of drilling holes into expensive coolers.

* Mobile Draft Solutions: How BevWedge turns a standard Yeti into a professional-grade tap system for anything from craft beer to cocktails.

* Industry Insiders: Dan shares stories from his time managing marketing for Yeti’s BBQ niche and how professional “pitmasters” influence the gear in your backyard.

Whether you’re a “weekend warrior” looking to have the best setup on the block or just curious about the origin of the term “jockey box,” this episode is a masterclass in turning a passion for the craft into a business.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit deweyraw.substack.com