I received a mail drop in the mailbox today.It was almost perfect timing.. I've been looking for someone to do mow my lawns and do some gardening for the last few months because it's such a time consuming thing that I could pay someone $25 an hour to do. The letter was just a folden A4 sheet describing what the business does.. and I actually respect the person for going out and drumming up business. But the letter is missing so many crucial things.. the biggest thing being an offer. In todays Podcast I go over what an offer should look like and how you can create one the right way.--- Support this podcast: https://anchor.fm/copycoffee/support

When I was a kid I got bitten by bee on my left ear...My ear swelled up to 2-3 times its normal size. My sister thought that was pretty funny and asked if she could "take me for show and tell the next day"... Yesterday while I was whipper snipping our yard, I was watching some bees and it made me think about the job these incredible insects have. In todays Podcast, I go over several important lessons you should keep in mind if you want to maximise your time and stop doing meaningless tasks. I'm also creating a second eBook called the Coffee Power Hour that'll show you how I turn one piece of content into multiple very easily. I'll let you know once it's available.--- Support this podcast: https://anchor.fm/copycoffee/support

Hey guys,Today I catch up with a good friend of mine Tim King.Tim has been copywriting for over ten years, working with website copy, creative copywriting and multimedia.Tim has helped me build websites, do video editing and even kick off this Podcast! He's an all great bloke that knows Copywriting inside out. You can check Tim's copywriting work over at : https://hellotimking.comThanks Tim! I loved having you on the show and I'm sure we'll catch up again soon. --- Support this podcast: https://anchor.fm/copycoffee/support

Here's why I wanted to reach through the TV and slap Mike Hall on the last episode of Rust Valley Restorations! Mike made a mistake I see a lot of people in business make...They take no time to do market research and they jump straight in because "someone said it was a good idea.."Why do we do that?Well, it's an easy mistake to make... and lots of the clients I work with do the same thing. They don't know their customer avatar very well at all! They don't speak to them on the phone.. they don't have regular conversations with them. So, if you'd like to know your customer better... this Podcast will show you how to do so!--- Support this podcast: https://anchor.fm/copycoffee/support

Why does email still work so well in 2020?After watching a mastermind interview between two highly skilled email copywriters earlier today I wanted to share 5 interesting points around why email marketing is still THE platform to be on. Permission Marketing A Bond Is Built You're A Trust Advisor I'm Completely Addicted!! It's intimate, personal and privateDo you need help with your email copywriting?Let's chat! --- Support this podcast: https://anchor.fm/copycoffee/support

Hey guys,On the weekend I spent time hanging out with my family...At the moment our 4 year old is obsessed with anything to do with dinosaurs. He wants to watch anything and everything on YouTube and Netflix. It reminded me of how cool Jurassic Park was when it first came out over 20 years ago. In todays Podcast I share an important lesson I learnt from Jurassic Park around how to be Omnipresent with your Email Marketing.Hope you enjoy the show! Seeya next week. --- Support this podcast: https://anchor.fm/copycoffee/support