There are two ways to describe where your customers are going. Do you know what they are?

Today I’m sharing a scary story with you and showing you how it relates to your copy.

Just because something works doesn’t meant it can’t be improved on.

Your Journey will be ugly at first.

Sometimes we need a little help with our voice. Just remember it’s never to late to make adjustments.

One simple subject line shortcut to save you some headaches.

We watched Captain America: Civil War last night and there were a couple of areas that caught my attention that you should check out. It could really help your copy out!

What I learned about email copy from my pet pig Ruby.

Don’t let fear stop you from pushing send. You don’t know what you’ll be missing out on.

This episode is just a simple introduction of who I am and what this show is all about.