We have another very interesting episode of Sold With Webinars.

When you write webinars, it involves a lot of copy.

And avatar creation is one of the essentials in digital marketing.

We are going to talk about copywriting with Jim Edwards.

You’ll Discover

• An avatar is the representation of your ideal customer. [8:10]
• Know what is the pain that they are dealing with. [13:15]
• Get the words correct in the first sentence in your headline. [17:42]
• Make sure that your avatar is straight and that your offer is right. [19:19]
• Everything starts with the “who”. [37:47]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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