In this episode, we delve into the world of programmatic advertising (PA). Craig Harding, Cor Comms Marketing Director breaks down the complexities of this powerful digital marketing tool.

In this episode we dive into:

• What is Programmatic Advertising? A clear and concise definition of programmatic advertising, explaining how it is a natural transition from traditional advertising methods.
• How Does it Work? A step-by-step breakdown of the programmatic advertising process, including real-time bidding and automated ad buying.
• Where Programmatic Advertising Fits in the Marketing Funnel? A discussion on how programmatic advertising can be used to attract, engage, and convert potential customers at various stages of the buyer's journey.
• The Programmatic Landscape: An overview of the different channels and platforms available for programmatic advertising, including podcasts, connected TV (CTV) and digital display advertising.
• Targeting Your Audience: A deep dive into the advanced targeting capabilities of programmatic advertising, such as demographic, behavioural and contextual targeting.
• Measuring Success: An exploration of the key performance indicators (KPIs) used to measure the effectiveness of programmatic campaigns, including impressions, clicks, conversions, and return on investment (ROI).
• Cost Considerations: A discussion on how a cautious introduction with smaller budgets can create confidence prior to scaling and committing increased budget amounts.

From researching target audiences to measuring results.  Everything that you need to know about executing successful marketing and public relations campaigns on social media gets summed up by Cor Comms’ Marketing Director, Craig Harding and Digital Media Specialist, Henry Burrows in this episode of The Cor of the Matter, hosted by Managing Director, Adrian Smith.

In the world of crisis management, every second counts. In this episode of The Cor of the Matter, we dive into the crucial elements of effective crisis communication. From exploring the importance of having a well-prepared plan in place to discussing the dos and don’ts of navigating a PR disaster, we leave no stone unturned.

Hosted by Cor Comms Managing Director, Adrian Smith, along with Executive Chairman, Nick Turner, and Senior Digital Marketing Specialist, Pauline Leger.

In this episode of The Cor of the Matter, we discuss everything you need to know to set yourself up for success when running a digital campaign. From understanding how to structure your digital assets to best practice when working with consultants.

Hosted by Cor Comms Managing Director, Adrian Smith he is joined by Senior Digital Marketing Specialist, Pauline Leger and Digital Marketing Specialist Henry Burrows.

In this episode of The Cor of the Matter, we discuss what it takes to develop amazing digital assets for your next campaign.

Hosted by Cor Comms Managing Director Adrian Smith along with Digital Marketing Specialist Pauline Leger and Designer Benjamin Hope.

Podcast links:

• https://explain.ninja/blog/20-video-marketing-statistics-2020/
• https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html
• https://sproutsocial.com/insights/social-media-image-sizes-guide/
• https://sproutsocial.com/insights/social-media-video-specs-guide/

Creativity isn't just about having a big campaign idea. In this episode, we step through the creative process and discuss how to consistently achieve your marketing objectives through your marketing collateral.

In Episode 2 of the Cor Of The Matter, the Cor Comms team discusses traditional PR and how it has evolved with digital and social media.

Hosted by Cor Comms Managing Director Adrian Smith, along with Executive Chairman Nicolas Turner and Digital Marketing Specialist Trent Arnold.

Podcast links:
https://www.swordandthescript.com/2019/08/earned-media-behavior-credibility/

https://cares.nba.com/

https://www.nmfc.com.au/

In Episode 1 of the Cor Of The Matter, the Cor Comms team discusses how traditional and digital marketing work together to deliver effective and integrated campaigns.

Hosted by Cor Comms Managing Director Adrian Smith, along with Marketing Director Craig Harding and Digital Marketing Specialist Trent Arnold.