In our first episode of the series, we’re joined by Jackie Sinkledam, Registered Physiotherapist and Senior Founding Partner of Eramosa Physiotherapy. In this episode, we’re talking about some of the challenges of being a specialist entrepreneur and finding the balance between the two roles. We’ll also chat about the current state of the physiotherapy landscape and look at some trends for the future.

About Jackie:

Jackie is a graduate of the University of Guelph and McMaster University. She is the senior and founding partner of Eramosa Physiotherapy Associates, now celebrating 25 years of providing excellence in physiotherapy. She has successfully completed her Intermediate Manual Therapy and Advanced Manual Therapy Exam (FCAMPT). In addition, Jackie has furthered her education by completing her Certificate of Acupuncture Foundation of Canada (CAFCI), Concussion Management, Vestibular Rehabilitation, and is known as a local Pelvic Health Care Leader. She has previously been a clinical instructor for McMaster University and continues to be involved with ongoing research projects through both McMaster and the University of Guelph. Her passion continues to be researching and developing physiotherapy programs to meet the needs of EPA’s clients. EPA’s physiotherapy programs are based on principles in Manual Therapy, Specialized Exercise, Soft Tissue Release, Acupuncture, and other modalities.

Whether you are a B2B or B2C business, the Larger Market Formula is something that you have to be looking at. This formula will help frame your thought process going into your next marketing cycle.

Many businesses focus on the 3% of the market that is in the "buy now" stage of their buyer journey. However, there is a strategy where you can reach your target audience before they reach the "buy now" stage, meaning that the audience will be familiar with your brand by the time they are ready to make a purchase.

Enjoy this episode where I dive further into why you need to be looking at the Larger Market Formula.

How has Covid-19 affected your business? This is a question I hear very often and I know all business owners are going through the same thing. In this episode, I breakdown some positives and negative points on my perspective of operating a business during the Covid-19 pandemic.

What if I told you that 5 star reviews from customers are NOT the best ratings for your business? Nobody in the world is perfect, and your business is no exception! Watch this video to where I explain how 5-star reviews could be hurting your business and what reviews you should be aiming for.

The first thing I suggest you do is create a collision in your business between Sales & Marketing. Make it as painful as possible for everyone involved. Only then do you stand a chance to rebuild both departments into one unit ready for battle.

Every October I create my business plan for the coming year. I do this early so I can get it right and also so I am prepared to be executing at full speed come January 1. I started this about 5 years ago and it has been the best decision I ever made. In this episode I break down the steps for you so you can jump on the "October Train" with me.

NOTE: I APOLOGIZE THAT THE AUDIO IS A BIT STATIC. NOT MY INTENT HOWEVER I WANTED TO SHARE THIS WITH YOU ANYWAY. If you can handle the sound issues you will enjoy the content.

This episode is a recording of a talk I gave at the Canadian Craft Beer Conference in Niagara Falls in 2019. I discussed all parts of the customer journey when buying beer online. 

Most important to note is that consumer buying habits, particularly when it comes to beer have changed dramatically in the past 5 to 10 years.

There are far too many breweries struggling! I would like to help shed some light on why.

Today we talked about the New England Patriots as an example for creating a system that creates success regardless of the pieces. Companies that have been around for greater than 50 years survive only by having super star sales people. These people don't exist at scale anymore which is why these companies are in trouble.

Looking back in our career we discussed missed opportunities. These were mostly due to massive gaps in the customer journey as a result of having no real connection between marketing and sales in our companies. These two departments should be consolidated into one. No question!

I would ask everyone that listens to this to take a half day, note pad or white board and map out the gaps in the customer journey. Your clients want a better experience from your brand. Even better, if they aren't asking for it, this is the best time to over deliver.