EP 395 - Can big business actually change the world or is it all just PR?

Andy speaks to Lucy Parker, Senior Advisor at Brunswick and co-author of The Activist Leader, on why CEOs need to stop playing it safe and start thinking like activists.

From Gordon Brown’s task force to boardrooms at Maersk and Walmart, Lucy shares how companies can bridge the gap between profit and purpose, and why the future belongs to leaders with a backbone.

*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*

Spotify Video Chapters:

00:00 BWB with Lucy Parker

01:19 Andy's Intro

03:04 Quickfire - Get To Know Lucy

09:47 Lucy's Current Role at Brunswick

10:25 Big Business Addressing Societal Issues

14:27 Challenges and Misconceptions About Big Business

22:44 Big Businesses Making a Positive Impact

28:19 The Role of Regulation and Policy in Business

35:11 The Future of Business and Societal Change

44:51 Developing a Sustainable Mindset

45:35 The Role of Leadership in Sustainability

45:59 Challenges and Responsibilities of Modern Business

49:16 The Complexity of Global Issues

49:40 The Journey Towards Net Zero

51:02 Transparency and Accountability in Business

01:07:33 The Importance of Data in ESG

01:13:40 Activist Leadership in Business

01:23:18 The Power of Storytelling in Leadership

01:26:12 Wrap Up

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