Brett Trainor Unplugged

You can always make more money. You can't make more time.

This is the episode that ties the whole thing together: what a time rich life actually is, and why control of your time, not your income, is the key to the life you want.

My first year out of corporate, I chased one thing: replace the paycheck and then some. I did it. And I wasn't much happier. This is the story of what I was actually missing, and the simple framework that fixed it.

In this episode:

If corporate has you trading every hour for a paycheck, this is your blueprint for taking the hours back.

CHAPTERS / TIMESTAMPS

00:00 — What this episode answers, and why it matters 02:18 — Kicked out: I chased the money and wasn't happier 03:30 — What a time rich life actually is 04:44 — The "50 hours back" question 05:30 — The four areas: Connections and Health 07:07 — Purpose, and why "escape" was the wrong word 08:20 — Fun, and my two non-negotiable time blocks 09:24 — What control actually looks like (golf Friday, granddaughter over) 10:49 — Why it all comes down to time 12:00 — We overcomplicate making money 13:16 — The calendar problem, and losing the guilt 14:30 — Time blocking, and the 30-minute disaster (thanks Glaveski + Shirley) 15:38 — Learning to say no 17:52 — The four areas as your monthly barometer 19:20 — Money is a tool, not the goal (thanks Diana Alt) 20:03 — The framework: Define it, Fund it, Live it 22:24 — Funding the life: from fractional to low-friction income 25:00 — Two things you can do today

LINKS & RESOURCES

Free: The Time Rich Starter Kit (six worksheets to see where your time actually goes) → https://stan.store/thecorporateescapee/p/see-where-your-time-actually-goes

The Time Rich Collective (connect with Gen Xers on the same path) → https://trp-collective.circle.so/checkout/the-time-rich-project-collective

Website → https://timerichproject.life

Mentioned in this episode:

Listen / subscribe:

Making money outside corporate is easier than landing your next corporate job. After a thousand-plus conversations with people leaving corporate, the blocker is almost never skill or experience. It's that we overcomplicate it.

This one is all mechanics. If you're 45+ and trying to make your first dollar outside corporate, or just want to stop betting everything on one paycheck, this is the playbook.

In this episode:

Watch the version with slides on YouTube, or grab the deck from the resources below.

Money is solvable. Time is the thing you can't get back. Stop trading so much of it.

THE 15 WAYS (quick reference)

Higher-effort income (monetize your corporate experience — great cornerstone accounts, but more hours):

Audience-based (helps to have a following): 8. Sponsored posts 9. Paid community 10. Speaking 11. Paid content / brand sponsorships

Low-friction income (anyone can start, small audience or none): 12. Paid workshops 13. Coaching (business, career, or a hobby — you just have to be a step ahead) 14. Facilitating webinars 15. User-generated content (UGC)

Bonus area to dig into: AI services for business owners.

THE FILTER (score each idea 1–10)

LINKS & RESOURCES

Watch this episode with the slides on YouTube → https://youtu.be/p5rxv-f1M7k

Download the deck (the 15 ways + the filter) → https://stan.store/thecorporateescapee

Free: The Time Rich Starter Kit (six worksheets to see where your time actually goes) → https://stan.store/thecorporateescapee/p/see-where-your-time-actually-goes

The Time Rich Collective (connect with Gen Xers on the same path) → [COMMUNITY LINK — drop in]

Website → https://timerichproject.life

Mentioned in this episode:

CHAPTERS / TIMESTAMPS

00:00 — Making money outside corporate at 45+ 01:00 — The real blocker: we overcomplicate it 02:20 — The five things this episode covers 02:50 — 1. Stop thinking salary, start thinking cash flow 04:00 — No pension, and becoming a high-functioning lazy person 05:00 — 2. Why one boss is the riskiest bet 06:45 — 3. Separate mission from money (thanks, Diana Alt) 07:50 — 4. The 15 ways I've made money (deck on YouTube) 08:30 — What low-friction income actually means 09:00 — Higher-effort: fractional, consulting, advisory, reselling 11:20 — For the record: I've spent $0 on marketing 11:40 — Audience-based: sponsored posts, community, speaking 12:20 — Low-friction anyone can start: workshops and coaching 15:00 — UGC: my favorite way to start 15:40 — The solo-business boom (WSJ) 16:10 — Solve one simple problem, not all of them 16:40 — AI services for business owners 18:30 — Example 1: Tommy negotiates car deals 20:30 — Example 2: the wedding-dress business I built in 4 hours 24:30 — Example 3: the Amazon Influencer Program 26:30 — The filter: pay, demand, ease, repeatability 27:50 — Don't chase shiny objects 28:40 — Money is solvable

Pro athletes know their career has an expiration date. Corporate never tells you yours has one too.

Here's the part nobody says out loud: when corporate moves on from you, it usually isn't because your talent slipped. You just got too expensive. Gen X is the first generation facing this without a pension to catch us, and we're going to outlive the old retirement math by decades.

So this episode borrows from the people who have been managing forced career transitions for 50 years: professional athletes. What do they lose when the game ends, and what can we take from their playbook?

In this episode:

You've got another 30 good years, and 20-plus years of experience the athletes don't have. This is the sunrise, not the sunset. Let's build the plan.

LINKS & RESOURCES

Free: The Time Rich Starter Kit (six worksheets to see where your time actually goes) → https://stan.store/thecorporateescapee/p/see-where-your-time-actually-goes

The Time Rich Collective (connect with Gen Xers on the same path) →

Website → https://timerichproject.life

Mentioned in this episode: https://trp-collective.circle.so/checkout/the-time-rich-project-collective

ABOUT THE SHOW

The Time Rich Project is for Gen Xers who paid their dues and are ready to write the next chapter. It's about taking back control of your time and funding the life you want in the fewest hours possible, so the rest of your time is yours. Real stories, real mechanics, no hustle. Hosted by Brett Trainor.

CHAPTERS / TIMESTAMPS

00:00 — The parallel nobody talks about: pro athletes and corporate 00:50 — You didn't get worse, you got too expensive 01:30 — The first generation without a pension (and outliving retirement) 02:45 — The four things you lose when corporate retires you 02:55 — 1. Identity: who are you without the title? 03:40 — 2. Community: everyone misses the locker room 04:50 — 3. Structure: owning your calendar, and my time-blocking mistake 06:45 — Why it's called Time Rich 07:30 — 4. Money: funding the lifestyle instead of chasing a paycheck 09:00 — Turn the faucet up or down: your first dollar out 10:00 — Start with what you know, then go wider (UGC, AI, small services) 10:50 — Separate mission from money (thanks, Diana Alt) 11:50 — The pyramid: from C-suite to everyone else 13:40 — What we have that athletes don't: 20+ years of experience 14:30 — Sunset or sunrise: it's your call 16:30 — Designing the life: relationships and the no-asshole policy 18:15 — Mind and body: built to live to 90 18:40 — Purpose: follow the energy 19:40 — Fun: are you getting enough of it? 20:00 — Funding the life you designed 21:00 — Living it: the 80/20 way 22:00 — Design, fund, live: putting it together

"Work should feel good. Not a long, slow march to oblivion."

That's Diana Alt, and it's the perfect line to open our first guest episode under The Time Rich Project.

Diana is an executive and career coach who came out of tech. She works with people who are still in corporate and quietly wondering if this is it. Her take lines up with where this show is headed: corporate isn't the enemy. It's a client. You get to decide if the deal still works for you.

We got into:

If corporate has stopped feeling good, this one gives you a way to figure out why, and what to do next.

GUEST: DIANA ALT

Executive and career coach helping people build work that aligns with who they are, in corporate or on their own. Host of the Work Should Feel Good podcast.

* Podcast & site: https://workshouldfeelgood.com

* Newsletter: https://dianaalt.com (click the "Let's Connect" button)

* LinkedIn: Diana Alt, the No BS Coach: https://www.linkedin.com/in/dianakalt/ 

LINKS & RESOURCES

Free: The Time Rich Starter Kit (six worksheets to see where your time actually goes) → https://stan.store/thecorporateescapee/p/see-where-your-time-actually-goes

The Time Rich Collective (connect with Gen Xers on the same path) → https://trp-collective.circle.so/checkout/the-time-rich-project-collective 

Website → https://timerichproject.life

Mentioned in this episode:

* Working Genius (Patrick Lencioni) — the six genius types

* Time Rich by Steve Glaveski

* Grace McCarrick — soft skills coach

CHAPTERS / TIMESTAMPS

00:00 — First guest under the new name (and how we found each other) 01:15 — Fountains and drains: choosing who you spend your time on 02:10 — Who Diana is: work should feel good 04:05 — Your company isn't your boss, it's your only client 05:00 — The biggest flex in business: firing what isn't aligned 07:00 — The hardest boss to fire is you 07:30 — The four cornerstones of an aligned career 10:40 — Why burnout is about alignment, not just hours 16:00 — The 50-hour week and how little of it is real work 16:50 — Someone says "I'm done." Now what? Find what's actually broken 20:30 — Agency, victim mode, and the clients Diana won't take 23:00 — Good people who lost confidence in what they're great at 28:30 — Diana flips it: what to build for time freedom 29:00 — Owning your calendar, and the time-blocking experiment that failed 31:40 — The scorecard: relationships, health, purpose, fun 34:00 — Low-friction income and becoming a high-functioning lazy person 35:50 — The car-buying guy doing $300K a month 36:40 — Mission vs. money: don't burn down the day job 39:50 — Everyone should have an LLC in their back pocket 42:40 — You only need two things to start: an offer and a way to get paid 44:10 — Where to find Diana

For six years I thought I was running from corporate. Turns out I was chasing the wrong thing.

Welcome to The Time Rich Project. Same host, evolved mission, new name. This is the first episode under it, and I get into why the change and why it matters if corporate has stopped working for you.

Here's the shift: I wasn't escaping corporate. The real unlock was taking back control of my time. Once I had that, everything else opened up.

In this episode:

You don't have to quit corporate to start living better. You do have to get intentional about your time. Corporate isn't the enemy. It's a deal. This show is about going in eyes wide open and deciding for yourself if it's still worth it.

Do what you want, when you want, where you want, with who you want. That's the whole thing. Let's go get it.

TRP Collective: https://trp-collective.circle.so/checkout/the-time-rich-project-collective 

https://stan.store/thecorporateescapee

CHAPTERS / TIMESTAMPS

00:00 — Why the name changed (again), and why this one sticks 02:24 — The real unlock: I stopped chasing paychecks and took back my time 04:39 — The Gen X crossroads: career, family, and the retirement myth 06:53 — Sunrise, not sunset: 30+ years to do what you actually want 08:20 — The four things that make you happy: relationships, health, purpose, fun 11:43 — How to check in on the four without turning it into a spreadsheet 13:10 — Return on hours: making the money you need in the fewest hours 16:30 — Make your first dollar outside corporate (easier than they told you) 18:53 — My time-blocking disaster, and what finally worked 21:15 — What you want, when you want, where you want, who with

Janice Porter has been on LinkedIn since 2004, hosts the Relationships Rule podcast (368+ episodes), and has spent almost two decades teaching solo operators the part of business most of us got wrong in corporate: the relationship part.

In this conversation, Janice walks Brett through her REAL Connection System, a four-part framework for solo escapees who'd rather build a business through referrals than spend their week shouting into the LinkedIn algorithm. It's a refreshingly old-school playbook for a world that's getting more synthetic by the month.

They dig into why direct mail to strangers gets a 1% open rate while cards in envelopes hit 99.5%, the story of the CMO who sent $5,000 in chocolates and closed $12 million in deals, and why the rental company owner who shifted from "send to get" to "send to give" went from zero replies to a full pipeline.

If you've been treating networking like a phase to get through instead of the actual work, this episode is the reset. For most solo escapees, 95% of their business will come from referrals. This is the playbook for earning them.

What you'll learn

🎯 The REAL Connection System (Refresh, Engage, Appreciate, Leverage) explained step by step

🎯 Why Googling yourself in an incognito window is the first thing every escapee should do this week

🎯 The 5-comments-a-day move that beats posting (and where to actually leave them)

🎯 The "send to give, not to get" mindset shift that turns cold outreach into real relationships

🎯 How to leverage your first-degree connections for warm intros without being weird about it

🎯 Why "human-to-human" is the move in an AI-augmented world

Quotable moments

"Don't send to get. Send to give."

"95% of solo business comes from referrals."

"Direct mail to strangers: 1% open rate. A card in an envelope: 99.5%."

"How you do anything is how you do everything."

"Don't be attached to the outcome. Just keep moving."

Resources mentioned

📋 Janice's REAL Connection System (free ebook): janiceporter.com

🎙️ Relationships Rule Podcast: [LINK]

💼 Connect with Janice on LinkedIn: Janice Porter (mention you heard her on TCE)

📬 Send Out Cards: sendoutcards.com

Connect with Brett

📰 The newsletter (10K+ GenXers building life-first futures): [NEWSLETTER LINK]

🐬 The Escapee Collective. First month $1: theescapeecollective.com

Episode Description

Megan Collier (@megan_ugc, 300K+ on TikTok) is back on The Corporate Escapee for a Round 2 conversation, and the market has shifted under our feet. UGC, user-generated content, is now a real path to $2K to $15K a month for people who've never been in front of a camera. And the demographic brands are scrambling to find isn't 25-year-old influencers. It's GenX.

Megan walks through what she's calling the "trust recession." Polished ads are losing. Real faces, messy houses, lived experience are winning. New state laws are fining companies for undisclosed AI-generated content. The result: human creators just got more valuable, not less.

Brett and Megan dig into the cat litter brand story (where Megan got rejected, then called back asking for her 65-year-old mom instead), why GenX experience is the unfair advantage brands need right now, and the four-step play to land your first UGC deal this month using products you already own.

If you've been waiting for the "what would I actually do" piece of escaping corporate, this is one of the cleanest entry plays going.

What you'll learn

🎯 Why "we're in a trust recession" and what it means for anyone making content

🎯 The four-step outreach play (notes app, Instagram ad audit, Loom video, brands you already use)

🎯 Why your age is the asset brands are paying double for right now

🎯 How to land your first deal even if you've never been on camera before

🎯 The Loom pitch script that converts way better than cold email

Quotable moments

"We are in a trust recession."

"The ageism you felt in corporate is the exact thing brands are paying for in marketing."

"Just figure out how to make that first dollar outside of corporate. I don't care if it's 25 bucks."

"You don't need followers to do this. You need to be a real human in a world full of AI."

"The skill that got you fired is the skill that's about to get you paid."

Resources mentioned

📋 Megan's free UGC checklist: [STAN STORE LINK]

🎓 Megan's UGC course ($87, lifetime access): [COURSE LINK]

📱 Follow Megan on TikTok and Instagram: @megan_ugc

Episode description:

GenX is elite at overcomplicating making money. A Millennial gets a side hustle idea and is live by Sunday. A Gen Z is already filming the TikTok. A GenXer opens a Google Doc, then a spreadsheet, then researches LLC structure, then goes to bed.

Brett admits he's been part of the problem. For years he's preached solo consulting and fractional work as THE path out of corporate. It's a real path. He still believes in it. But it's not the only one, and it's not the fastest one.

In this episode, Brett walks through 8 service businesses a GenXer could start running this weekend. None of them require corporate experience. All of them work on the same model: find a known, friction-heavy problem, solve it for $500-$1,000, and stack the deals.

He breaks down the proof points (Tommy at Delivrd doing 300 car negotiations per month at $1K each, plus a friend billing $15K/month on credit card points optimization), walks through the filter for what makes a good escapee service, and runs through the full list from subscription audits to federal subcontracting to the Escapee Starter Pack.

If you're still trying to figure out your "big idea," this episode is the reframe.

🎯 What you'll learn:

🎯 Why solo consulting isn't the only path out of corporate 

🎯 The $500-$1,000 "stack the deals" model and why it works 

🎯 The 6-point filter for a good escapee service business 

🎯 8 specific service businesses you could start this weekend 

🎯 Tommy's $300K/month service business and what it reveals about every other category 

🎯 The federal subcontracting sleeper play (full episode coming)

Resources mentioned:

🐬 Join the Escapee Collective for $1 your first month: theescapeecollective.com 

🎧 Subscribe to The Corporate Escapee Podcast wherever you listen 

Quotable moments:

"GenX is elite at overcomplicating making money."

"You don't have to be light years ahead of somebody to teach them or offer a service. You just have to be slightly ahead of where they are."

"Find a known, friction-heavy problem. Solve it for $500 to $1,000. Stack the deals. That's the whole game."

"Tommy didn't invent anything. He just found a friction-heavy problem and charged people to make it go away."

"When I was in corporate, I paid somebody to do my expense reports for me every month. Was I capable? Yes. Did I want to? No. That's the whole secret."

No one is coming to save you. Not your company. Not HR. Not the next reorg, promotion, or administration.

That's not doom and gloom. That's actually the good news. Because once you accept it, you stop waiting. You stop hoping. And you start doing something about it.

In this solo episode, Brett walks through the single mindset shift that changes everything for corporate professionals, whether you're planning your escape or staying right where you are. You're not an employee. You never were. You're the owner of a one-person business, and your employer is just your first and only client.

Same job. Same paycheck. Completely different relationship to it.

Then Brett walks you through the One Client Audit, the exact framework he uses with escapees inside the Collective. Six questions. Thirty points. By the end you'll know whether the client you're working for is worth keeping, worth renegotiating, or worth firing.

This episode is for the still-in-corporate crowd, the recently laid off, and anyone who's tired of living a completely reactionary work life.

👉 Run the audit yourself. Grab 3 free frameworks to take control of your work and your life: the One Client Audit, the What Do You Really Want Worksheet, and the 5Fs Scorecard. → https://stan.store/thecorporateescapee

What you'll learn:

🎯 Why "nobody is coming to save you" is the best news you'll get this year 🎯 The mindset shift that takes you from reactionary to in charge (whether you stay in corporate or leave) 🎯 The six-question One Client Audit you can run on your employer tonight 🎯 The three owner's moves: renew, renegotiate, or fire 🎯 How the hidden cost of your job is bigger than your paycheck 🎯 Why running your corporate career like a business is the prep work for running an actual one 🎯 Plus: grab the One Client Audit, the 5Fs Scorecard, and the What Do You Really Want Worksheet free in the show notes

Quotable moments:

"No one is coming to save you. Not your company, not HR, not your manager, not the economy, not the next reorg."

"You are not an employee. You never were. You're the owner of a one-person business. Your employer is your first and only client."

"Same job. Same paycheck. Completely different relationship to it."

"Trying to keep a corporate career is going to be harder than starting your own business, especially if you start running your career in corporate like it is a business."

"You've already done everything you'd have to do if you went solo. Landing a corporate job is harder than landing a client."

Resources mentioned:

📋 Download 3 free frameworks (One Client Audit, What Do You Really Want Worksheet, 5Fs Scorecard): https://stan.store/thecorporateescapee 📬 Join 10,000+ readers of The Escapee Insider newsletter: escapeeinsider.beehiiv.com 🐬 The Escapee Collective (first month $1): theescapeecollective.com

Connect with Brett:

🎙️ Subscribe to The Corporate Escapee Podcast wherever you listen 📬 Newsletter: escapeeinsider.beehiiv.com 🔗

The Setup

Six-plus years ago, when corporate quit on Brett, the goal was simple: make more money than corporate was paying him. That was it. Money, money, money.

It took two years to realize money was never the real prize. What he was actually chasing was control. Freedom. The ability to design a life where work fit into it, instead of 25 years of life fitting around the job.

Most of us spend a lot of time thinking about the escape — the transition, the layoff, the leap. Not enough time thinking about what life actually looks like on the other side. And here's the thing: you can't build a future you can't picture. Most of us have never been given permission to picture one.

That's what this episode is for.

What You'll Get In This Episode

A definition of a Life First Future, the contrast with the corporate-first life most of us have been living, and a four-step exercise to help you actually see your own. Grab a notebook before you press play — you're going to use it.

Key Concepts

The shift Brett didn't expect. It wasn't more money that changed everything after corporate. It was realizing he was getting more done by noon working for himself than he used to get done in full days inside the system. Strip out the unnecessary meetings, the fire drills, the commute, the reorgs — and the time you've been giving away comes back.

Corporate-time vs. Life-time. Corporate trained us to think in fiscal years and 2-to-4-year promotion cycles. The Life First Future requires thinking in 5-, 15-, and 30-year horizons. That's not a small reframe. It's the entire game.

Why "energy" beats "purpose" or "passion." Most people get stuck looking for the One Thing that lights them up. Brett spent six years monetizing his corporate experience eight different ways before landing on The Corporate Escapee. The signal that kept him moving wasn't passion — it was energy. Each move gave him more energy than the last. That's the real compass.

You're not designing a fantasy. You're using 25 years of evidence. This isn't a 25-year-old's exercise. We have something better than time — we have data. We've lived enough to know what energizes us, what drains us, and what corporate actually delivers (and doesn't).

The 4-Step Ideal Life Framework

Step 1 — Map Four Milestones Today. 5 years. 15 years. 30 years. For each, answer four questions: Where am I living? Who am I with? What am I working on (if anything)? How do I feel each morning? This is a living document — Brett's been doing it for years and it still evolves.

Step 2 — Find Your North Star Look across the four milestones for what stays the same. The patterns are your non-negotiables. Don't get hung up on finding your "passion" — chase the things that give you energy, and follow them as they evolve.

Step 3 — Connect Today to Tomorrow Every decision becomes a filter: does this move me toward my North Star or away from it? (Brett goes deeper on this in Episode 2.)

Step 4 — Write Your Vision Statement One guiding sentence. Revisit quarterly. Brett does this with his wife as a quarterly business review — a session that fundamentally changed how he runs the post-corporate life.

Brett's Real-World Life First Schedule (mentioned in the episode):

The Bottom Line

A Life First Future is one where your time, energy, and decisions are organized around the life you actually want — and your work fits into that, not the other way around. Define it first. Build toward it second. Episode 2 covers the how.

If this episode hit, the best way to help is to subscribe wherever you listen — Apple, Spotify, Overcast, Pocket Casts — and share it with one who needs to hear it.

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