Learn how the stories you choose to share and/or believe about 'how things could be' shape the decisions you make and those made by others - including customers, executive teams, employees or peers - you may want to influence.

Business storytelling specialist Eamonn O'Brien speaks with business growth consultant, author, speaker, and executive coach Paul Davis about the role stories can play in inspiring better and more fulfilling decisions.

Discover how the power of story is used to market exciting new Irish whiskeys around the world - winning hearts, minds and shelf space in every continent.

Business storytelling specialist Eamonn O'Brien chats with serial entrepreneur, founder of exploration firms around the world, beloved lecturer on all things business in Ireland, and a man who is at the vanguard of a worldwide resurgence of interest in Irish whiskey, John Telling - when they discuss why stories need to be at the centre of everything you do from a marketing perspective to create demand for even the best of new Irish whiskeys.

Like to know what it really takes to create viral video stories? If so, you're going to love this interview.

Business storytelling expert Eamonn O'Brien chats with one of the top bloggers in the world, a fellow co-founder of GoDoVideo, a social media queen and the founder of Spiderworking (and a great pal) Amanda Webb about how anyone can make more interesting videos their target audiences will love - with a lot less effort (and without spending a lot of money). Whether you're a novice or have a deal of content creation experience, everyone can learn from the ideas Amanda shares in this conversation. Enjoy!

Learn why it pays to lead with stories when you need to communicate across national boundaries and cultures.

Business storytelling specialist Eamonn O'Brien speaks with cross cultural communication speaker, author and expert David Clive Price about what it really takes to win attention, interest, trust and acceptance when addressing audiences with different cultures to yours - with a special focus on how to go local and connect with many, many different audience cultures in Asia.

Learn about the connection between stories and memories that last and why some stories are far more memorable than others.

Business storytelling expert Eamonn O'Brien chats with specialist researcher on human cognition and memory, author of Human Memory, and University of Notre Dame Professor Gabriel Radvansky about how the human brain operates and memories are formed - delving into why you are hard wired to remember stories ahead of any other information you encounter AND the secrets to stories you'll find easy to remember for years vs hours or days!

Here's a great case study example of story power in action - where stories have been used to drive a better culture, results and mentality in the workplace.

Corporate storytelling specialist Eamonn O'Brien speaks with speaker, author of Joy Inc, and Chief storyteller, CEO and tour guide at Menlo Innovations Inc about how he uses stories to capture how their software and ways of doing things impacts their customers, people using their systems and their staff...And the profound effects of creating a story-centric culture (both on those who share stories and those who hear them).

Leaders, get a plethora of secrets about how you can use stories to inspire and influence others AND how 'storifying' your data can turn dull facts into fascinating, superior and memorable meaning for most any audience.

Business storytelling specialist Eamonn O'Brien chats with story coach, trainer, author, speaker and founder of Just Story It, Karen Dietz about finding and sharing stories that cause those you lead to feel more valued, inspired and inspiring.

If you've ever wondered what it takes to craft more interesting and memorable stories that get remembered, you'll love today's podcast.

Lean in to hear my recent conversation with speaker, podcaster, corporate trainer in leadership and storytelling techniques, and author of 'Lead with a story' and 'Sell with a story', Paul Smith about the art of crafting compelling and memorable business stories - the kind of stories that cause audiences to think differently.

Get insights into how being story-centric can help you to boost your sales results.

Lean in to hear business storytelling specialist Eamonn O'Brien chat with Mexico based lecturer, speaker and Co-Founder of Astrolab Andres Oliveros about how to use stories to change sales conversations and results.

Here's what it takes to use stories for greater audience engagement and why corporative narratives matter when managing change.

Business storytelling specialist Eamonn O'Brien chats with the author of Putting Stories to Work, the host of Anecdotally Speaking and the CEO of Anecdote.com, Shawn Callahan about why corporations should crave and develop a storytelling culture to facilitate better leadership, ability to adopt change and results.