In this episode, we discuss with Jason Sumner of Bowen Craggs the benefits of storytelling content on corporate websites. We also address how to find the right balance between product and company information. And we take a look at some best practices from the Bowen Craggs Index.

In this episode, we talk to Jason Sumner about the Bowen-Craggs ranking and what it measures. Jason answers the question on what corporate communication professionals can do to rise to a higher position in the ranking and what the most difficult thing is when comparing websites.

In this episode, we discuss with world-renowned content strategist Kristina Halvorson the importance of content and content strategy for corporate websites. Turns out, without great content, there will never be a great user experience.

Your hosts Ines and Christopher are design and digital strategy experts at Axel Springer Corporate Solutions, a full-service digital agency from Berlin, Germany. In this podcast, they explore how successful corporate websites are set up, evolved and operated. With experts from the industry, the two discuss everything from strategy development to implementation and stakeholder management.