Being yourself is the only way to run your business.

Maybe you're like me and you started your creative career in the corporate world. Having a boss, co-workers, and projects that were handed to you. Working on a corporate team, especially if you're the new girl/guy, teaches us that fitting in is always the best policy. Getting along, agreeing with your supervisors, and smiling through the good and bad is the way to go. 

When we finally break free from the corporate world, we bring along those social norms. We treat our clients like they're our new supervisor, and what they say goes. Being agreeable is, again, the best policy. 

Drop The Baggage

Following these corporate norms will chain your business to the Slab of Mediocrity.

We have to forget what we learned in the corporate world. Your clients aren't hiring you to agree with them and to go along to get along. They are hiring you for your unique perspective and ability to cut through the bullshit and tell them what's really going on with their business.

Honesty is a blunt weapon in the corporate world, but in your creative business, it's your laser cutter. A client has hired you for your expertise, not to be a quasi-employee where you whimper and bow down. 

Stop being afraid, to tell the truth. Unlearn corporate niceties and provide some real value to your clients.

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