The Correct Google Ads Structure

A strong Google Ads account is built on structure. One campaign with one ad group stuffed with random keywords and a single text ad won’t get you far. That setup wastes budget and delivers poor results.

The correct structure means multiple campaigns, each with clear goals. Under each campaign, create ad groups focused on tightly related keywords. Then write ads that match the intent of those keywords. This way, searchers see highly relevant ads that lead to tailored landing pages.

Better structure = better performance. Your ads get higher Quality Scores, lower CPCs, and more conversions because you’re giving Google what it wants —relevance.

#GoogleAds