February 11, 2026

The Correction is Complete Bourbons Path Forward With Gregg Snyder A True Bourbon Master

46 minutes

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Gregg Snyder Master distiller of 4 Branches Bourbon and Tiny trace bourbon’s cycle from the late 1970s decline to today’s surplus, explaining why growth leveled, not crashed. Along the way we unpack ownership shifts, the rise of sourcing and blending, oak supply myths, and why premium whiskey still holds strong.

• market cycles from decline to correction
• Seagram’s consolidation and Four Roses ownership story
• global demand shaping U.S. bourbon strategy
• sourcing as a smart model in surplus eras
• blending for unique profiles beyond single distilleries
• shelf signals: pricing pressure and broader choice
• cooperages, white oak supply, and forest management
• culture shifts, Covid impact, and cannabis competition
• premium demand resilience versus brand saturation
• practical outlook for producers and consumers

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Bourbon isn’t crashing—it’s correcting. We sit down with a veteran who started at Seagram’s in 1978 to chart how whiskey moved from a slow decline to a record barrel surplus and what that means for prices, sourcing, and the future of premium. From Four Roses’ winding path through global owners to Gallo’s next play, we unpack how stewardship and team culture, not just corporate logos, shape the whiskey in your glass. And we get honest about the boom years: allocations, tight stocks, and why so many new brands emerged on sourced juice when Kentucky couldn’t meet demand.

What’s different now? Capacity spread beyond Kentucky, with Indiana’s Ross & Squibb anchoring a new era of reliable supply while craft distilleries in Ohio and beyond scaled up. With more mature barrels available, blending becomes a creative frontier: rye spice meeting wheated softness, age layered over freshness, finishes that refine rather than hide. Our guest breaks down the business math too—why not every label needs a nine‑figure distillery when great whiskey can be curated with integrity and bottled at fair prices.

We also tackle the oak question. Cooperage orders cooled, but white oak isn’t vanishing; forest inventories and longer growth cycles tell a healthier story. On the consumer side, shelves are widening, fewer bottles are hidden behind the counter, and value is re‑entering the chat. Premium bourbon still carries real demand, but hype alone won’t carry weak liquid. If you care about where whiskey goes next—pricing, availability, craftsmanship, and the rise of blending as an art—this conversation gives you a clear map for the next chapter.

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