In this episode, we delve into the critical impact of website load times on contractors' success. From skyrocketing bounce rates and slashed conversion rates to diminished trust and visibility, slow page speeds can significantly drain profits. We discuss practical insights on improving site performance, the importance of Core Web Vitals, and how even minor optimizations can lead to better job prospects and ROI in digital advertising. Don't let slow speed be the silent thief of your business success!