Despite economic uncertainty that was created, the key takeaway from 2020 is that the smartphone market is resilient as there is a strong demand for it. There were interesting events that took place in 2020, where we saw the shift in channel where online sales have been growing. There were some geopolitical issues too where US sanctions on Huawei caused a major impact on the company. Huawei lost access to GMS for Play Store and lost access to TSMC for chipsets, among others.
At the start of the year, we were expecting 2020 to be a breakout year for 5G, and while we saw a lot of 5G phones launch, the uptick started only after the iPhone 12 launch. In just two weeks of launch, the iPhone 12 is now the world’s number one 5G smartphone.
In the latest episode of ‘The Counterpoint Podcast’, host Peter Richardson is joined by Associate Director Tarun Pathak to talk about how 2020 shaped up amidst the coronavirus pandemic. We also discuss the important events that took place this year, brand strategies and more. Finally, we also share our outlook for 2021. Come, join us to listen to this in-depth podcast summarizing 2020.
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