The COVI Way

Schedule Your FREE IT Strategy Analysis: https://gocovi.comChris Odle shares how he went from door-to-door sales rejection to building JLK Financial, a virtual wealth management practice serving clients nationwide. Learn why he believes financial planning and tax strategy must work together, how COVID became the catalyst for launching his own firm, and why relationships matter more than products.=============================Schedule Your FREE IT Strategy Analysis: https://gocovi.com=============================🔑 KEY TAKEAWAYS: ➡️ Financial planning without tax strategy leaves clients exposed to costly mistakes ➡️ COVID eliminated the brick-and-mortar barrier, making virtual practices viable ➡️ Great advisors don't sell products—they listen, then recommend what fits the client's goals ➡️ Building your own business means wearing every hat, but understanding the "why" behind each task makes it bearable ➡️ Patience and rejection build resilience—success takes time, not shortcuts🔈 QUOTES: 🔥 "You can't have financial planning without tax. The two go together because every financial transaction has a tax ramification." 🔥 "I don't sell anything. I sit down and you tell me what you want, and then I go pick out what we need to accomplish it."📲 SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/company/gocovi/ Facebook: https://www.facebook.com/hellocoviHASHTAGS:#TheCOVIWay #FinancialPlanning #VirtualBusiness #Leadership #Entrepreneurship

Small businesses are losing more than time—they're losing competitive advantage. Discover why IT productivity matters more than ever and how to protect your team.============================= Schedule Your FREE IT Strategy Analysis: https://gocovi.com=============================🔑 KEY TAKEAWAYS:➡️ Average small businesses lose 3 hours of productivity per employee weekly due to IT friction—that's over $10,000 per week for a 30-person team ➡️ 60% of malware attacks now target small businesses, with average losses exceeding $220,000 per incident ➡️ Mobile device protection through sandboxing technology is one of the most cost-effective security investments available ➡️ Standardization in IT isn't bureaucracy—it's a productivity multiplier that eliminates friction during failures and transitions ➡️ Strategic monthly IT meetings are essential for staying ahead of compliance requirements and emerging threats🔈 QUOTES: 🔥 "If everything is loud, nothing is. Over time, anyone who's not in IT slowly turns that volume level down—and that's when organizations become vulnerable."🔥 "It's our job to be annoying to get in there and make sure that decision makers have the appropriate information to make the appropriate decisions."🔥 "Password management is like seven or eight dollars a user. If you have 50 to 100 users, that sounds like a lot of money—but we need to make sure you understand the risks so you can know if that's actually a lot of money or not."📲 SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/company/gocovi/ Facebook: https://www.facebook.com/hellocoviHASHTAGS:#TheCOVIWay #BusinessTechnology #ITProductivity #Cybersecurity #SmallBusinessIT #DigitalTransformation #Leadership

Join Cody as he speaks with Tiffany Thompson, President of Daymar Staffing Solutions, about navigating the intersection of AI automation and authentic human connection in modern recruiting. With 18 years of experience, Tiffany shares how her boutique staffing firm uses technology to enable deeper relationships, why in-person interviews still matter, and what candidates really want in today's hybrid work environment.=============================Schedule Your FREE IT Strategy Analysis: https://gocovi.com=============================🔑 KEY TAKEAWAYS:➡️ Use technology to handle repetitive tasks so your team can focus on meaningful human interactions➡️ In-person interviews reveal real-time behaviors and problem-solving skills that virtual calls often miss➡️ Candidates are shifting from demanding fully remote work to welcoming hybrid arrangements for collaboration and mentorship➡️ Executive-level recruiting still requires direct outreach and relationship-building rather than automated systems➡️ Modern job seekers research companies as thoroughly as companies research them—your digital presence is your culture showcase🔈 QUOTES:🔥 "That personalized touch an algorithm cannot replace."🔥 "When you're in a people world, you have to like people. And no one understands that when they're hiding behind technology."📲 SOCIAL MEDIA:LinkedIn: https://www.linkedin.com/company/gocovi/Facebook: https://www.facebook.com/hellocoviLearn more about Daymar Staffing Solutions: https://daymarstaff.comHASHTAGS:#TheCOVIWay #RecruitingTech #HybridWork #TalentAcquisition #AIinHR #Leadership #BusinessGrowth #DigitalTransformation

Executive coach Jesse Hile shares his GAME framework—Gratitude, Attitude, Mindset, and Empathy—and reveals why the most powerful leadership transformations start at home, not in the boardroom. Discover how shifting from fear-based to love-based leadership can expand your capacity, improve retention, and create extraordinary results.============================= Schedule Your FREE IT Strategy Analysis: https://gocovi.com=============================🔑 KEY TAKEAWAYS:➡️ Gratitude and empathy aren't soft skills—they're the foundation that makes attitude and mindset align naturally ➡️ Organizations excel at individual GAME elements, but syncing all four creates exponential ROI➡️ Authentic acknowledgment means slowing down and being specific: "I want to acknowledge you for..." not just "great job"➡️ Most people operate at only 20% "being their word"—tracking commitments reveals blind spots➡️ Transformation starts at home first; when you shift how you show up personally, professional results follow🔈 QUOTES:🔥 "When you approach situations from a place of love instead of fear, you can literally control the environments you create and reduce toxic outcomes."🔥 "If you really want to see a shift, it starts with yourself. Every single word that comes out of our mouth creates the environments we're in."🔥 "I feel I have more free time than I've ever had in my life, and I'm doing three times more than what I used to be doing."📲 SOCIAL MEDIA: Jesse Hile - Next Level Guidance: https://www.nextlevelguidance.com LinkedIn: https://www.linkedin.com/company/gocovi/ Facebook: https://www.facebook.com/hellocoviHASHTAGS: #TheCOVIWay #ExecutiveCoaching #LeadershipDevelopment #BusinessTransformation #GAMEFramework #EmotionalIntelligence #OrganizationalCulture

Discover how brand storytelling expert PJ Towle helps businesses find their authentic voice by putting relationships first in marketing strategy.

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Schedule Your FREE IT Strategy Analysis: https://gocovi.com

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🔑 KEY TAKEAWAYS:

➡️ Authentic brand storytelling requires deep listening and in-person connection, not just AI-generated content

➡️ Building a creative co-op of specialized partners creates better outcomes than competing for every project

➡️ The best marketing relationships happen when you prioritize the person over the project, even during crises

➡️ AI tools work best as conversational guides that augment your voice rather than replace your unique perspective

➡️ Taking eight minutes to genuinely connect with someone can transform both personal and professional relationships

🔈 QUOTES:

🔥 "Real marketing connects, not just converts. Every business has a story, and when you put people first, everything gets better."

🔥 "I like to work with people that I want to be around. That makes life easier, makes the job better, and makes my wife happier because I'm not grumpy at the end of every day."

📲 SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/company/gocovi/ Facebook: https://www.facebook.com/hellocovi

HASHTAGS:

#TheCOVIWay #BrandStorytelling #AuthenticMarketing #CreativeStrategy #BusinessGrowth #MarketingStrategy #StoryBrand

Discover how RoboSource CEO Jason Butler uses AI to empower people, not replace them, with practical strategies for business process automation.

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Schedule Your FREE IT Strategy Analysis: https://gocovi.com

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🔑 KEY TAKEAWAYS:

➡️ Treat AI as a tool, not a strategy—like any other business instrument that needs proper application

➡️ Start experimenting with AI now rather than waiting for "perfect" technology or understanding

➡️ Use the "intelligent toddler" mindset to set realistic expectations for AI capabilities

➡️ Apply human-in-the-loop oversight to avoid over-trusting AI outputs

➡️ Master the four-step prompting method: role, context, constraints, and iterative questioning

➡️ Focus on automating meaningless work to free people for impactful activities

🔈 QUOTES:

🔥 "Do you have a strategy for your hammer? It's a tool. So yes, there are some ways we should be thinking, but at the end of the day, it's a tool for us to use."

🔥 "I compare AI to like a really intelligent toddler. There are times where it's brilliant, and then five seconds later you're screaming don't put your hand on the stove."

📲 SOCIAL MEDIA:

LinkedIn: https://www.linkedin.com/company/gocovi/

Facebook: https://www.facebook.com/hellocovi

HASHTAGS: #TheCOVIWay #BusinessTechnology #DigitalTransformation #Leadership #ArtificialIntelligence #ProcessAutomation #RoboSource

In today's episode, we learn about leadership from Jack Musick, CTO of COVI, and how he uses technology solutions to empower people. This empowering podcast highlights the importance of developing people and fostering a strong organizational culture within a tech company. Learn how simple solutions can enable teams to thrive.

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Schedule Your FREE IT Strategy Analysis: https://gocovi.com

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🔑 KEY TAKEAWAYS:

➡️ Find your passion in tech before worrying about certifications—curiosity and persistence matter more than credentials

➡️ Security is the most underinvested area in business technology, and waiting until after an incident costs far more

➡️ Build "trust equity" with users by listening first and prescribing solutions second

➡️ AI's real value lies in accessing existing knowledge and automating routine tasks, not replacing human connection

➡️ Every piece of technical knowledge you gain compounds—nothing learned in tech is ever wasted

🔈 QUOTES:

🔥 "Maybe I'm not confident that I can do it, but I'm confident that I can figure it out."

🔥 "If you don't listen enough, you not only don't gain trust, you build resentment."

📲 SOCIAL MEDIA:LinkedIn: https://www.linkedin.com/company/gocovi/Facebook: https://www.facebook.com/hellocovi

Sarah Wallace from Star Heating and Cooling shares how her family's HVAC business scaled from a one-person operation to a comprehensive comfort solutions provider while maintaining their relationship-first approach.=============================Schedule Your FREE IT Strategy Analysis: https://gocovi.com=============================🔑 KEY TAKEAWAYS:➡️ Strategic delegation frees leaders to focus on relationships and growth instead of technical tasks➡️ Building trust with technology partners requires time and relationship development outside of business transactions➡️ Proactive IT management prevents crisis situations and enables better budget planning➡️ The right software platforms automate mundane tasks so teams can focus on customer service➡️ Redundancy in technology systems is critical for field teams and customer experience🔈 QUOTES:🔥 "I don't want to work on computers. I want to sell furnaces and air conditioners."🔥 "We've scaled without losing our soul."📲 SOCIAL MEDIA:LinkedIn: https://www.linkedin.com/company/gocovi/Facebook: https://www.facebook.com/hellocovi

Join Cody Lents as he sits down with CPA Brian Blanton from Blanton & Associates to explore what it really means to build trust through strategic IT partnerships. Brian shares his decade-long journey from inheriting a problematic technology ecosystem to creating a proactive, security-focused IT environment that supports his accounting firm's most critical periods.=============================Schedule Your FREE IT Strategy Analysis: https://gocovi.com=============================🔑 KEY TAKEAWAYS:➡️ Proactive IT planning prevents costly downtime during critical business periods like tax season➡️ Regular transparency meetings build stronger partnerships than reactive break-fix approaches➡️ Security doesn't have to stop productivity when implemented thoughtfully with business context➡️ Cloud-based infrastructure can dramatically simplify operations while improving reliability➡️ The best IT partnerships focus on strategic planning cycles rather than emergency responses🔈 QUOTES:🔥 "You really want somebody who's thinking ahead, figuring out where we need to go next with security to help you do that. And then be there to help you implement it. And then be there to monitor it."🔥 "Security is not a one-and-done implementation project. It's an ongoing implementation project."📲 SOCIAL MEDIA:LinkedIn: https://www.linkedin.com/company/gocovi/Facebook: https://www.facebook.com/hellocoviHASHTAGS:#TheCOVIWay #BusinessTechnology #DigitalTransformation #Leadership #CyberSecurity #ITStrategy #ProactiveIT

Retired CISO Bill Mackey reveals why cybersecurity burnout is costing businesses millions and how leaders can responsibly outsource security without losing accountability.============================= Schedule Your FREE IT Strategy Analysis: https://gocovi.com============================= 🔑 KEY TAKEAWAYS:➡️ Average CISO tenure is only 18-26 months due to extreme burnout and stress ➡️ You can outsource cybersecurity functions but never the ultimate responsibility ➡️ Risk appetite vs risk tolerance determines your cybersecurity strategy and culture ➡️ Proper auditing includes tracking both failed AND successful login attempts➡️ Fear-based marketing tactics are red flags - demand evidence and transparency🔈 QUOTES:🔥 "You cannot abdicate responsibility. You can't outsource the responsibility." 🔥 "If you're getting detections that go to zero, my first thought would be - what did we miss?"📲 SOCIAL MEDIA:LinkedIn: https://www.linkedin.com/company/gocovi/Facebook: https://www.facebook.com/hellocovi