The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Have you ever wondered what goes into rebranding yourself or your business? There is a lot that goes into this - and a large majority of it are things that can’t be visibly seen by you or your target audience. This week, we had the honor of interviewing Renée Tovar and César Cabrera - who are Creative Directors at Spotdly Square, a creative agency that led the complete rebranding process of Bousa Brewing Company to become Focal Beer Café.

So what is a rebrand exactly? Well, for starters a rebrand is the process of changing your image. It is a marketing strategy that normally requires a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand from its competitors in the market.

Sometimes, the need for a rebrand can be obvious and other times, it can be more subtle. While there’s no set-in-stone checklist for knowing when you need to rebrand, we often see a recurring set of criteria leading up to you pulling the trigger for a rebrand.

On Episode 8, we get to chat it up with Spotdly Square, the team that led the entire rebrand process of Focal Beer Café to learn the following:

✪ When is it necessary for a rebrand?

✪ Things you should think about prior to doing a rebrand.

✪ The difference between a rebrand and a refresh.

✪ The internal dialogue and process during a rebrand.

✪ What are the main components of a rebrand?

If you’re interested in learning more about how far the rabbit hole goes in personal branding - sign up for our FREE video series by visiting: brandbuildersgroup.com/fsf/sp/

In this day and age, social media has become a highly effective marketing and advertising tool. It has also proven to be one of the most effective digital marketing strategies and one of the main reasons is because anyone with internet access can set up a social media profile - completely free of charge. With this access, they instantaneously gain admission to a boundless amount of potential consumers. It’s important to know a few tricks to effective social media marketing and this episode is all about that! 🤯

Highlights of this episode:

✪ Why it’s vital to establish important metrics.

✪ Why you should research your competition & your target avatar.

✪ What you can achieve through social media marketing.

✪ Why you need to tailor your message to your audience.

✪ How social media helps raise your brand awareness.

If you’re interested in learning more about how far the rabbit hole goes in personal branding - sign up for our FREE video series by visiting: http://brandbuildersgroup.com/fsf/sp/

We all like to hear great stories, right? The ones that begin with all odds stacked against a person and through grit and hard work - we see them defy all odds, rising and achieving the goals they set out to do!

If you’ve ever dreamt of embarking on a dream or accomplishing something that you never thought was possible - this is an episode you do not want to miss!

During this episode, we chat it up with Jeremy Logan, the Founder of Misfits Brewing and hear his Misfit Story: from Homebrewer to Brewery Owner.

Jeremy embarked on his craft beer journey back in the early 90’s as an avid homebrewer. His hobby for crafting grew into a passion that led him to where he is today - in the process of launching his own brewery!

Highlights of this episode:

✪ Learn what it takes to turn your dreams into reality.

✪ The do’s and don’t’s of taking your craft from hobby to career.

✪ How the name and design of Misfits Brewing came to fruition.

✪ Why creating a community is important.

✪ The benefit of networking and how it can lead to new business opportunities.

If you’re interested in learning more about how far the rabbit hole goes in personal branding - sign up for our FREE video series by visiting: brandbuildersgroup.com/fsf/sp/

Episode Five of The Craft Lyfe is all about your personal brand and why it’s important for everyone to develop it! On this episode, you’ll join your host, Samuel Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe clothing brand, as he interviews his good friend and co-worker, Kristen Hartnagle. Kristen is a personal brand strategist with the Brand Builders Group and is a Jedi when it comes to all things branding.

Kristen will be discussing why personal branding is important for everyone and how it’s applicable regardless of the industry you are targeting or who you are as a person. For our home brewers, brewers currently employed at a brewery, and brewery owners, you’ll gain a fresh insight into why it’s important to ignite your personal brand and how your personal brand can open up doors that you never thought were possible.

Key takeaways from this episodes:

✮ The benefit of personal branding.

✮ Clear the confusion surrounding developing your personal brand and your companies brand.

✮ How your personal brand and company brand are massively different, but complimentary to each other.

✮ Actionable steps you should take right now to start the process of building your personal brand.

✮ How to access a FREE video training series on personal branding.

If you’re interested in learning more about how far the rabbit hole goes in personal branding - sign up for the FREE video series by visiting:

brandbuildersgroup.com/fsf/sp/

Have you ever wondered how the aesthetics of a physical location plays a role in the overall brand identity of a business?

The brand identity is the visual language that tells a brand story. This includes many more components than you may think, such as the logo, typography, and the design of the packaging being used, among other things.

When it comes to the aesthetics of a business location we’re talking about the combined effects of the buildings shape, size, texture, color, balance, and a slurry of other things.

A business location, if client facing, is one of the strongest touch points of your business because it not only helps to tell your brand story, but it further exudes your companies brand essence.

In episode 4 of The Craft Lyfe we’re interviewing Pete Lopez the Director of Brand at Copperpoint Brewing. During our interview, we will break down how their location plays a huge role in their overall brand identity.

During this episode you’ll learn:

✭ The history of Copperpoint Brewing.

✭ How the design of your location plays a vital role in your brands identity.

✭ The  role that appearance plays in influencing consumers.

✭ How design can revitalize your brand image.

✭ How appearance goes beyond just aesthetics.

Let’s get crafting!

Over the past two decades, the word sustainability has become a hot topic of discussion. More and more businesses, including the craft beer industry, have begun taking new approaches in developing methods to increase their efficiency, while taking on an ecological responsibility.

Having a sustainability program is more than just a fad or buzz word to grab your attention and make you feel good. When a sustainability program becomes part of your organizations brand essence, it has the ability to improve your brand image, all while creating a competitive edge. This happens because today’s customers are more aware of environmental concerns and they are more apt to buy from an organization that is known for practicing sustainability.

During episode three of The Craft Lyfe, we get to chat it up with the Head of Operations at Saltwater Brewery, Justin Jeffers. We get to learn all about his brewing journey and all of his duties at Saltwater Brewery. From there we get into the nitty gritty of Saltwater’s sustainability program, as well as their efforts in helping to maintain the oceans health and all of the lifeforms that it supports.

What you’ll take away form this episode is:

✮ The benefit of starting a sustainability program.

✮ Why Saltwater’s goal exceeds just crafting great beer.

✮ What sparked the creation of the Eco Six Pack Rings.

✮ How their sustainability program has helped the distribution of their beers.

Join us for Episode Two of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew barreled aged stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, interviews Alan Espino - Cofounder and President of Beat Culture Brewery, as they navigate the waters of the thought process behind designing the artwork for your products.

During this episode, you’ll be motivated and inspired by the details of how Beat Culture Brewery was created. We will take a trip down memory lane and discover how Alan embarked on his journey in the world of craft beer. We will end the episode by going through the process of creating artwork for your products.

During this episode you will learn:

- How to gather and organize your ideas by creating a visual display.

- Overcoming the issue when you are unable to articulate the design you’re trying to create.

- Why it’s important to understand your objective before crafting your label.

Sit back, relax, and let’s get crafting!

Join us for Episode One of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, as he interviews Kevin Abbott, one of the founders and owners of Barrel of Monks, as we take a dive through the reasons why breweries love to collaborate and the impact collaborations have on a breweries brand.

During this episode, you’ll learn how Kevin began his journey in the world of craft beer, his early experience as a brewer for Funky Buddha, and how this led to him becoming a co-founder/co-owner of a brewery that exclusively brews Belgian-style beers. From there. we will dive into brewery collaboration, why breweries collaborate, and how collaboration can help your brands position, awareness, and reputation. Sit back, relax, and let’s get crafting!

Join Sam Phanor, brand and marketing strategist and owner of The One Lyfe Clothing Brand, as he interviews Matt Manthe, the founder and owner of Odd Breed Wild Ales on how your business’s logo plays a vital role in your overall brand.

Sam and Matt will then begin to conceptualize the ideas and decision making on the possible design directions. Matt dives in depth into the processes he underwent in creating Odd Breed’s logo and how it improved the feel of the overall brand. From there they discuss the thought process that one should go through when creating a logo which properly highlights the company’s brand.