We all know we should eat a nutritious diet, exercise, stop smoking and drinking too much, and save more money.

But we don’t – even when we want to.  Why?

Behavioural economist Dilip Soman looks at what motivates us to make certain decisions in life – both good and bad.  And how we can use “nudges” to push us in the right direction. 

Info on guest:

Dilip Soman, Canada Chair in Behavioural Science and Economics, Rotman School of Business, University of Toronto.  For more info go to: https://www.rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/Soman

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