The honorable Judge SP is presiding over this mediation session of the people vs. Netflix. Do ya'll feel like they have been treating you right or are you ready to separate?

Do you ever wonder how certain sounds start to trend on TikTok?

This episode is the origin story of a few sounds that are going to pop!

Mark our words.

Extra credit: DM @thecreativeblockpodcast how many TikTok references we casually slip into this conversation LOL

No, I don't think you understand- we're *obsessed*.. with TikTok!

Today, we discus the ingredients for virality: triggers, social currency, practicality, remarkability (and a bonus component), and apply it to the world of TikTok sounds.

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Do you hear "Golden Corral" and think "immediately, no...?" Maybe our creative jam today will change your mind. It will definitely give you some food for thought as we explore the secret ingredient for a successful brand collaboration.

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So what is the perfect pairing for sponsored posts and endorsement deals? Not every match is made in heaven. Our homework challenge might have you scratching your head and rubbing your belly at the same time.. or leaned over a toilet.

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In this followup to part 1, Jeremy tries to match SP with a new grocery delivery service. As a disgruntled Instacart customer, she grills the eligible bachelors to see how they measure up to her ideal standards for a brand.

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Ditch the fork and grab your pitchfork and torch! SP has developed an extreme disdain for Instacart and wants to start a riot. In this episode, Jeremey attempts to get to the root of her grievances. In the Part 2, he will be matching her to an alternative grocery service that better fits her consumer needs.. or trying to at least.

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Question: What would it take for you to change your relationship with Amazon? Today we discuss Susan Fornier's typology of consumer-brand relationships and go over last week's homework.

(SOURCE) Page 21 https://www.jstor.org/stable/pdf/10.1086/209515.pdf?refreqid=excelsior%3A2be96d181c1846d0fd99b6dd43f7402d

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Think back over the last week or in the next week, what are the moments that you immediately think about when we bring up Amazon? You might think of the website for sure. Maybe the commercials .. or the boxes that arrive at your doorstep.. but what about the things that you don't think about at first?

What about a comment on TikTok, or a screenshot of your friends cart in the group chat or the van parked in the middle of your street?

If you haven't noticed already, it might be around more than you think, but did you ever consider that each of those moments are kind of a subconscious exchange between you and the brand?

Let's discuss on today's episode of the Creative Block.

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Jeremy (02:36) performed Missed Connections, It's Not by Choice, Lust, and A Bead of Luck. SP (07:10) performed Red Eye Rhyme, The Words We've Spoken, My Busted Can of Biscuits and Here She Go. Treasure B (11:45) performed Court Noir, Bloody Sunday, Sold Out, We Outside and Choices. Ya'll know we love being poetic and shit, we hope you enjoy!