This podcast is a recording taken from a live video Masterclass I gave in my Facebook group. I am sharing my tips on how to write a good marketing message that attracts the right people and turns them into clients. 

I get people asking me sometimes: “Why do you give so much information away for free in your Facebook group, in your blog posts and podcast?” It is  true, I share a lot of knowledge and tips on how to market your business, and I don’t ask anything in return (well, a few likes and follows are always welcome!). Why do I do this? Doesn’t that mean that nobody will buy from me, because they can get it for free? I tell you why I do it, and how you can use this technique too in building your own audience.

How hot is your copy? Did you give your written web content a lot of deep thought, or did you quickly put something in writing, just so it had a description on the site? What story are you telling to your site visitors? How are you trying to connect to them? In this podcast, I will share some tips with you on improving your copy.

Most people who have a creative business are finding marketing hard. So unless you are already a complete wizard at Instagram and have built up an army of followers, you are probably feeling slightly overwhelmed. You are not alone. The problem is, in most cases, artists, makers, and designers are focusing too much on how to promote their products.  But instead of showing off just what you make, you should really turn it around and put the spotlight on your client. Why? Your product photography may be amazing, but that client needs a bit more nurturing in order to part with their money. I’ll tell you how in this podcast!

This podcast is for you if you are a creative entrepreneur, and you want to grow your unique business, and earn what you are worth. No more getting paid in exposure, or thinking you will only ever be able to sell your art as a  side hustle. Art is work? You bet it is! I am Nina Eggens, creative business coach, copywriter, and marketing expert. In this podcast I will talk about ways to share your unique story, how to be authentic in marketing, promote yourself without being sleazy and make money without selling your soul. Want to work with me? Visit my website  www.thecreativebusiness.coach

Explaining to someone why they should buy your art… the horrible feeling you may come across as “salesy”, pushy, or desperate. Do you recognise that? Unfortunately, your work doesn’t speak for itself.  You need to learn how to explain your work and connect it to your audience in order to make the sales you want. I am sharing the steps you can take to market your art in a way that feels natural to you, without feeling you are a sleazy salesman.

We are all creative. And so many of us have brilliant ideas and are passionate about what they do. I love seeing new projects emerge, small businesses pop up, and individuals becoming empowered in running their own shows. In a world where we are ruled by Amazon and Nestle, I want to add fuel to the little individuals with big ideas. Those budding entrepreneurs who are still on the fence, need that extra push, get rid of the imposter syndrome, and jump into their next adventure. An adventure that I know they will never regret.

What is blog, and why should you have one? You already have your website and all your social media accounts. You're busy enough! Why bother with a blog as well? In this podcast I explain how a blog can in fact be a very creative, and super powerful tool in marketing your small business and attracting more clients, and traffic to your website. How? Have a listen! 

It’s a bit of a buzzword, nowadays, isn’t it? Authentic marketing. But what does it actually mean? What is the definition of authentic marketing? And how does it apply to your own creative little business?  In this podcast I will tell you a bit more about what this type of marketing means and how you can implement some aspects in the way you promote yourself online as a creative entrepreneur.