Ekaterina Popova and Alicia Puig talk about their new book, The Creative Business Handbook, with Gita Joshi.

We discuss creative businesses which are often born out of creative passions and in this episode, the authors talk about some of the challenges that are faced by creatives as they enter their entrepreneurial journey. We talk about adopting a CEO mindset and creativity in the running of the business itself.

You can get your hands on the book here https://amzn.to/3Xmexby

Learn more about Alicia and Ekaterina here at https://www.createmagazine.com/

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