This episode is about tools that help me run my business seamlessly ...if you want to understand further hop in and find out the how and why of things...

The tools are listed here

Canva,Quora ,Chat Gpt,Inshot,Pinterest, Google sheet, Spotify and Anchor app, Gpay, Paytym,Color Harmony App,Drop box, Linktree ,Sketchbook Pro App,Samsung notes, Alexa Echo dot by Amazon and Whatsapp.

The Myth around your Logo being your only visual identity.

There is a myth around the fact that your Logo is your Brand's visual identity .

But that is a huge misconception!

Your logo is just a part of your visual identity and there is a whole list of elements that makes up your Brand's Visual identity .

The best way to thing of this would be to think of where your brand resides.It could be offline as well as online and what are the visual assets that represent your brand.

Here are some of the makings of your Visual identity apart from your Logo:

There are soo many visual assets that make up the visual appeal of your brand.

This is not an exhaustive list but  a good start take you understand.

Here are my 10 pointers but there could be alot more

1. Alternate Logos/Logo mark /Favicons.

2.Fonts /Typography and Typefaces( font pairings are also considered here,what goes with what )

3.Mood board ,Brand colors and Brand images and photography style.

4. Submarks and Iconography

5.Branding motifs/icons, patterns 'textures and illustrations

6.Branding Surface pattern design

7.Ui UX layout ,website banners etc

8.Store front Visual design and  Brand communication( that comes with aesthetics and branding )

9.Letter heads, visiting cards,swing tags,thankyou cards,stickers and packging paper.

10.AD copywriting with tone of voice /voice modulation and auditory branding ( music /sound , video, layouts)

Written by Chynelle Stephen

Reach me at :

[email protected]

Checkout my work at :

https://linktr.ee/CrackpotByCPS

Heyy all you designers out there! Today I am going to be busting 5 myths around the surface pattern design industry.These were some roadblocks that were preventing you from becoming the designer of your dreams! If you are inquisitive and want to find out what these 5 points are...jump in right away and I'm sure this will help you along your journey as a surface pattern designer ,especially if you are a beginner! If you find my content valuable do share it with fellow designers too and spread these nuggets of wisdom right away!!You can also checkout my body of work here and get in touch https://linktr.ee/CrackpotByCPS

A mood board is an inspirational visual aid to communicate the essence of your design collection or project to the client.

Here are 5 reasons you should craft one

1.Helps curate ideas in one place.

2. Clear and concise visual aid/communication for the client.

3.It shows off your colors,fonts,textures materials and imagery for the project.

4.Conveys feeling and emotions for the collection.

5.Prevents mental blocks while designing so that you reach a state of flow while working effortlessly.

Hope you find some value in this content and share it with all design enthusiasts.

Checkout my work collaborations here

https://linktr.ee/CrackpotByCPS

Having a website of your own helps you in multiple ways...

Here are my 5 reasons to get one !

1. All your curations in one place

2.Build trust and credibility

3.Show off your offerings and portfolio of work

Provide value and not just sell things .

4. Higher profit margins than 3rd party online stores.

5.Save a huge amount of time for customer relationship management.

I can vouch for the fact that getting a website crafted by Typof technologies pvt.Ltd saved a lot of my time and energy and I'm a happy business owner now who can concentrate on creating art and launching my services because all the tech part is handled by Typof.

You can contact them here and get your website needs sorted !!

https://www.typof.com/

Checkout my e-commerce website here

https://crackpot-by-cps.typof.in/

Very often buyers generally get confused between what is the difference between an original artwork and the print version of an artwork. The thing you need to keep in mind is that an original artwork is more expensive to produce and takes alot of man hours but the print of that is easier and more economic to produce and you can sell it a million times. But original art can be sold once. Always understand the difference so that you are informed as a buyer and do not get shortchanged when you are buying things online .Hop in and hear more about this

https://linktr.ee/CrackpotByCPS

Making your own book of ideas and inspiration is a sure shot way to avoid creative blocks. You can have a Sketchbook full of pictures, ideas, cuttings and clippings ,writings and paste it there for inspiration. Have your mission and vision statements written, plan of action ,manifestations and affirmations. Document what you learn along the way.It is all about storing your ideas in one place so that you can access it when there is a slump. Go ahead and make your own book of ideas..you won't regret it.https://linktr.ee/CrackpotByCPS

Reading Books is a Super Power and it increases your memory and brain Power.

Read what you like.

Read what interests you.

Read for 30 mins a day.

An average CEO reads 52 Books a year.

You can be a better writer by reading.

Join a book club for reading.

Reading challenges your mind .

What's your favorite book??

https://linktr.ee/CrackpotByCPS

The importance of a creative workspace is soo essential. You need to declutter and keep things that sparks joy in you...Have a vision board ready on the wall to manifest. Re evalue your resources and see what needs to stay and what needs to leave. https://linktr.ee/CrackpotByCPS

If you want to get more clients and work with brands across the world...the thing that you need to do now is to get their email ID from their website or from LinkedIn and shoot them a cold call email..it's that simple .You never know who is looking at your work and getting inspired to shoot an email back to you with a project proposal. Keep a template ready with all your offering and values and tailor it to the specific brand or Co . you are sending it to have links to your portfolio and website and be bold enough to show up everyday. That is the power of cold call emails and you can land the best clients. https://linktr.ee/CrackpotByCPS