The Creative Empire™ Podcast

By Reina Pomeroy & Christina Scalera

Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teac... more

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How many episodes does The Creative Empire™ Podcast have?

The podcast currently has 229 episodes available.

The Creative Empire™ Podcast episodes:

October 30, 2017Episode 147: How to Price for Profit, with Valerie Gernhauser - the Creative Empire podcast
Today, Reina and Christina are joined by Valerie Gernhauser, the owner of Sapphire Events as well as Ruby and Pearl. She’s also the author of Pricing for Profit. She works specifically with the entire creative industry now to help them price their services to be profitable and bring them the kind of margin that they need in their life. The trip jump into chatting about how Valerie started and pricing. Valerie tells us the three ways to catch the eye of others with your brand by having an updated look and having quality work, plus having consistency of your work across all of your platforms. She also dives into chatting about her course and offers you a discount code.
Main Takeaways:
How she started her own business [0:01:30]
How pricing should reflect your experience [0:07:30]
Why you should network + build relationships with people in your industry [0:11:19]
Why mass vendor gifts are not a great marketing tactic anymore [0:15:46]
How to use your web presence to help catch vendors eyes [0:21:25]
How to decide on a marketing strategy + charging what you're worth [0:32:54]
What her course, Pricing for Profit, is all about [0:43:30]
“The [wedding] industry was relatively undervaluing itself for what I knew the hard work I was putting into and my peers were putting into at all levels.”

— Valerie Gernhauser
Show Notes:
Martha Stewart Weddings video
Kristin Kaplan
the Knot
Wedding Wire
Sapphire Sessions for Creatives course, Pricing for Profit: Code empire and you’ll get 10% off.
“As a creative person, it’s a blessing and a privilege to be able to share our art with the world hands down.”

— Valerie Gernhauser
Bio:
I am a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. Calm, cool, and collected is my mantra. I'm a natural-born leader that takes pride in moving people, creating memorable milestones, and maintaining poise under pressure. As a thought leader and industry expert in the event space, I'm grateful to share my knowledge on national platforms such as the Engage! Luxury Wedding Business Summit, Trouvaille Workshop, Cultivate Retreat, Munaluchi's Coterie Retreat, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and and WIPA events across the country. I'm very proud of the success of my Sapphire Sessions speaking tour, a specialized program for wedding planners and event designers aimed at elevating event industry best practices for the benefit of the greater good. I like getting lost in Anthropologie, spontaneous road trips, mixing metals and prints, kitchen dance parties with my daughters, and getting my hands dirty in a flower bucket or two. I'm a consummate over-achiever and a habitual mover-and-shaker. I consider myself very fortunate to bear witness to unfettered, intrepid, veracious love stories on Saturdays. I’m living the life I’ve imagined.
Social Handles:
Website
Facebook
Instagram
Twitter
Pinterest
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53min
October 26, 2017Episode 146: How to Sell With Etsy + Personality, with Jenni Waldrop - the Creative Empire podcast
Joining Reina and Christina today is Jenni Waldrop, the founder of Fuzzy & Birch. Jenni begins by chatting about her Etsy shop and her blog. She chats about why she is a firm believer in Etsy and why she will never leave Etsy. The trip talk about consistency in selling and Jenni gives us some tips on creating consistency in an Etsy shop by having quality items,pictures look good, andwording the items correctly so people can find them.
Main Takeaways:
Why she started her Etsy business + blog [0:02:32]
Why she has chosen to stay on Etsy [0:08:18]
What new businesses are joining Etsy [0:12:23]
How Etsy compares to Amazon Handmade [0:14:52]
What some mistakes are that you can avoid [0:19:36]
How to create consistency in selling [0:26:19]
Why you have to be able to evolve and change with the sales platforms [0:28:58]
How to scale your shop or listings + listening to your buyers [0:32:48]
Why you should show your personality in your shop [0:36:02]
“You really need one place to focus so that you can sort of hone in on the tactics and the profit biding exercises that work best for you.”

— Jenni Waldrop
Show Notes:
Lisa Jacobs
Etsy
Subscriber Tribe
Amazon Handmade
Not On The High Street
Bang-Up Betty
Hot Knots
FuzzyandBirch Creative Empire Special Page
“It feels so freeing to create stuff your way and it’s so much faster to create stuff your way and not have to deal with anyone else.”

— Jenni Waldrop
Bio:
Jenni Waldrop used an Etsy shop to free herself from the chains of corporate slavery. A 6-figure seller of sarcastic home decor, she now teaches other women how to turn their crafts into full-time income.
Social Handles:
Etsy
FuzzyandBirch Blog
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48min
October 23, 2017Episode 145: Jam Session with Reina + Christina, Masterminds - the Creative Empire podcast
This jam session episode features Reina and Christina chatting about masterminds and masterminding. They are covering lots of different questions that you guys have had and that they even had about masterminds. Specifically, what is in your mind? What can you expect to get out of these things? What do these things even do for you? Why would you want to be a part of on and which ones we've been a part of and which ones were running.
Main Takeaways:
What is a mastermind [0:01:22]
What the types of masterminds are [0:04:21]
What are peer masterminds vs. paid masterminds [0:08:17]
How to figure out why you want to join a mastermind [0:09:33]
What rules of masterminds can be [0:13:30]
What some takeaways from Masterminds have been [0:17:10]
How hotseats work [0:22:33]
How Reina is starting a mastermind and what they are [0:25:44]
What service Christina offers in sales [0:27:10]
How masterminds can help network and create credibility [0:32:05]
“The best masterminds are the ones who are willing to dig deep with you.”

— Reina Pomeroy
Show Notes:
Adrienne Dorison
Jenni Waldrop
Rebecca Jacobs
Contract Shop
Social Glue Session
Sprint Mastermin
Fueled with Heart Accelerator
Amber McCue - Freshly Implemented Program
Melyssa Griffin
Shopify
The Rising Tide Society
Creative at Heart Conference
“I’m so glad I did join one because it is very helpful to see how other people are experimenting and trying the things.”

— Christina Scalera
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39min
October 19, 2017Episode 144: How to Leverage Visibility, with Ashley Crouch - the Creative Empire podcast
This Creative Empire podcast episode Reina and Christina chat with Ashley Crouch, the founder of Appleseed Communications, a PR firm that specializes in rising female entrepreneurs. Ashley is a visibility strategist and a founder of a no-photoshop fashion magazine, Verily. Ashely dives into telling her story and how you need to tell your story differently than others and how that can leverage visibility. The trio discuss how to know when you have expertise and how to hone those skills. In the end she discuss return on investment of using visibility in your business.
Main Takeaways:
How to tell your story in a different way from others + leveraging visibility [0:05:15]
What is a visibility strategist [0:08:27]
How to know when you have expertise + honing your skills [0:12:41]
What working with Ashley can look like [0:17:31]
Why you should learn how to do visibility yourself [0:24:55]
What return on investment (ROI) is on visibility [0:27:25]
How successes are happening for her [0:34:49]
“If you feel restless at all to play a bigger game, that is your permission.”

— Ashley Crouch
Show Notes:
Janet Easter
Elle Magazine
Kara Eschbach
Verily
American Eagle - AerieReal
Darling Magazine - Real not Retouched
Carry Hammer - Role Models Not Runway Models
Psychology Today Magazine
Jeff Walker
Free download of Ashley's 5 Perfect Proven Pitch Templates
“If you hired a PR agency to teach you how to build your business, you made the right decision.”

— Ashley Crouch
Bio:
Ashley Crouch is the founder of Appleseed Communications, a PR firm that specializes in rising female entrepreneurs. Clients include best-selling authors, CEOs of multimillion dollar companies, TEDx speakers, social innovators, and more. Appleseed has gotten clients featured on hundreds of outlets, including New York Post, Entrepreneur, FOX Business, MSNBC, CNBC, Huffington Post Live, Fast Company, Forbes, Inc, TIME, SUCCESS, Business Insider, and more.
Ashley has secured partnerships with the United Nations, SELF Magazine, Maria Shriver, and beyond. Her online Publicity Accelerator, Master the Media, offers high-value publicity training for promising women entrepreneurs. In 2011, Ashley was on the founding team for the "first no
Photoshop fashion magazine for women, "Verily”, which currently sees 1 million views per month. Ashley has written for outlets such as the New York Times/Women in the World, Business Insider, Fast Company, TIME, Huffington Post, Refinery29, and more. She is an
international speaker on media literacy, publicity strategy, and entrepreneurship, speaking to audiences at Princeton University, University of Texas at Austin, AltSummit, and Lady Project National Summit. Ashley and her businesses have been featured in TODAY.com, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine.
Social Handles:
Website
Facebook
Instagram
LinkedIn
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42min
October 16, 2017Episode 143: How To Develop A Compelling Brand Narrative, with Jenni Brown + Sophie Davies - the Creative Empire podcast
Joining Reina and Christina today are Jenni Brown and Sophie Davies, from Prim'd Marketing. The duo are chatting about brand narratives and why your business should have one. The duo dive right in, chatting about their business and how they work together. Together, the group discusses defining and re-defining your brand messaging and how others can help you. Jenni and Sophie share the four ways that a business can find a unique value proposition: customer niche, brand packaging, your style or personality, and price.
Main Takeaways:
What their signature product, the Brand Plan, is [0:02:46]
How to find your unique value proposition [0:04:51]
Why to define your brand values [0:08:11]
What are transitional points to re-brand or redefining brand messaging [0:13:36]
Why you need to be really intentional about curating content [0:16:45]
How to figure out your methodology + asking customers for feedback [0:22:42]
Why processes + pricing can go hand-in-hand [0:27:49]
How to give your clients a great experience [0:32:21]
What working with a partner can look like [0:39:05]
“By getting really clear about those brand values, it can dictate so many other things that help you as a business owner.”

— Jenni Brown
Show Notes:
Autumn Witt Boyd
Chloe Meyer
Danielle LaPorte
Preferred and Referred - Jules Taggart
Mary Beth Storjohann - Creative Empire Episode - Workable Wealth Podcast
BaseCamp
Contactually
“A client really loves to feel held and have the confidence that you have a tried and true tested process.”

— Sophie Davies
Bio:
Sophie Davies is the co-founder and resident social media and content strategist at Prim'd Marketing. Sophie has worked with an international portfolio of clients in the fashion industry, ranging from Lacoste and Calvin Klein to independent designers, as well as consulting with brands in the lifestyle, wedding, parenting and publishing industries on their social media marketing. You can connect with her on Linkedin, Instagram or Twitter.
Jenni Brown has a skillful eye for writing and design and a love helping clients discover who they are and how they're different through words and visuals. At Prim'd Marketing, she's the resident branding and web strategist — she guides clients through identifying the best pieces of their experience, personality, and style to form a cohesive and authentic brand. She's an end-to-end story teller; she has sharp skills in design coupled with an MFA in Writing from the University of San Francisco. She has 7+ years of marketing experience with clients ranging from Fortune 500 such as Pepsi and Taco Bell to small businesses and personal brands. Since moving to the Bay Area from Los Angeles, she's worked with startups as well as in the publishing and lifestyle industries. When she isn't creating beautiful marketing and brand strategies through The Brand Plan for Prim'd clients, she writes and designs for Prim'd. Connect with her on Twitter, LinkedIn, or Instagram.
Prim'd Marketing helps businesses and personal brands look and sound like the best versions of themselves through a brand positioning and content marketing program called 'The Brand Plan'. The foundation and guiding light to any subsequent branding, website and content marketing.
Social Handles:
Prim'd Marketing
Website
Facebook
Twitter
Pinterest
Instagram
Sophie
Linkedin
Instagram
Twitter
Facebook
Jenni
Twitter
LinkedIn
Instagram
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50min
October 12, 2017Episode 142: Engagement + Course Creation with MemberVault, with Mike Kelly - the Creative Empire podcast
This Creative Empire podcast episode Reina and Christina chat with Mike Kelly of Member Vault. Mike dives into explaining what MemberVault is and what seems to be stopping people from creating new courses. The trio talk about the "curse of the expert" and how so many things could make valuable courses. Also discussed is how courses can become a revenue stream and how MemberVault can help you with engagement in your course.
Main Takeaways:
What some common hurtles are for entrepreneurs to create a course [0:06:29]
How the "curse of the expert" can hinder you [0:10:57]
What the different angle is about MemberVault [0:14:53]
How MemberVault is offering freebies to our listeners [0:26:07]
How to use free mini courses to upsell [0:30:54]
What may be simple for you, may be difficult for others [0:34:41]
Why you should niche down to sell courses [0:36:04]
How to use Member Vault as a tool [0:41:59]
“We really want to empower people who are just starting out especially, that they can do this.”

— Mike Kelly
Show Notes:
Member Vault
Erin Hook Kelly
Adrienne Dorison - Little List Leverage
Cradle To Brave - Christina's first course
Mailchimp
Conferencing Better - Reina's first course
Lewis Howes
Amy Porterfield
Chalene Johnson
Mariah Coz
Gary Vee
Bonnie Faulkner - Episode 79
Ashley Kelly + Knit Stars
“I love having that knowledge. The problem is I can never unknow it. Things that are obvious and easy to me are not to other people.”

— Mike Kelly
Bio:
Mike Kelly is the Co-Founder and developer of MemberVault, a content platform who's focus in on maximizing engagement for all of your content. He's currently living the full time RV lifestyle with his wife (other co-founder), 15 month old son, and hound dog. Currently parked near Seattle, Washington.
Social Handles:
Website
Facebook
Twitter
LinkedIn
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47min
October 09, 2017Episode 141: Being Real With Business Struggles + Burnout, with Megan Elizabeth - the Creative Empire podcast
Joining Reina and Christina is Megan Elizabeth, the Founder of Art By Megan. Meghan is a NYC abstract painter and illustrator. Megan dives right in to talking about balancing projects as an artist, but also the struggles time management and productivity. She chats about how the Rising Tide Society and the idea behind "community over competition" really resonates with her. The trio discuss what success can look like and how the definition can change over time for each entrepreneur. They also get real about burnout and how it can affect all of us.
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Main Takeaways:
How to balance multiple projects at one time [0:02:28]
How time management looks like for her [0:04:16]
What productivity can look like [0:10:03]
What the idea is behind "community over competition [0:15:29]
How the success definition can change for you [0:21:18]
What changes in business can look like [0:27:23]
What her business struggles are a few years in [0:29:59]
Why you should set goals or you can really get burnt out [0:32:46]
How a random trip can refresh you [0:36:54]
“When creative people help each other out, that so much magic can happen.”

— Megan Elizabeth
Show Notes:
HoneyBook
The Rising Tide Society
Pomodoro technique
Nevica Vazquez
Dannie Fountain
Creative Habit, Twyla Tharp
Planoly
Lauren Hooker - Creative Empire Episode
Lauren Carnes - Creative Empire Episode
“Productivity doesn’t always look like someone walking quickly with a briefcase, it can be anything.”

— Megan Elizabeth
Bio:
Founder of Art By Megan- NYC abstract painter and illustrator. Megan lives and works in Brooklyn, NY with her little family. Megan is a Community Team member at Honeybook and NYC Rising Tide Society leader, in addition to her roles as a painter, illustrator and super-mom. Megan loves adventure, travel, painting and joyfully celebrating the journey as a creative entrepreneur.
Artist's statement:
My paintings are each a memory. So often, I visit a place and immediately look around and think, “I will paint this moment”. Whether it is a beach scene, beautiful flowers in a tote bag on the subway, or a simple moment walking in nature, I collect memories and turn them into my paintings. Inspiration for all of my artwork comes from waterscapes, sunsets, bright colors in nature, and the silhouettes created by extreme light or darkness. I absolutely love working as a painter and am constantly exploring new ideas in my work.
*New work will be available at www.artbymegan.com on Sunday, October 15 at 8am EST! For a sneak peek email, VIP discount access and/or to schedule a studio visit in NYC, sign up for Megan’s newsletter on her site.
Social Handles:
Website
Instagram
Pinterest
Facebook
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45min
October 05, 2017Episode 140: How Pinterest Can Influence Your Audience + Help You Plan, with Sarah Morgan - the Creative Empire podcast
This Creative Empire podcast episode Reina and Christina chat with Sarah Morgan of XO Sarah. Sarah is a digital strategist who has built a career around helping bloggers and other small business owners kick ass online. The trio start with Sarah about how she got into the e-book market and what the evolution of Pinterest has looked like. Sarah then shares the 4 things for quick visibility on Pinterest: good content, having a business profile, joining group boards and using a Pinterest scheduler. After discussing Pinterest in depth, Sarah also discussing blogging and how to batch your content to use as material on all platforms.
Main Takeaways:
How she jumped into the e-book market [0:02:41]
What the Pinterest evolution has looked like for her [0:04:42]
What some quick wins for Pinterest visibility [0:07:25]
How to maintain your Pinterest + tips [0:19:09]
Why you should experiment on your Pinterest [0:23:13]
How promoted pins are doing [0:24:20]
How to help people see you + your content [0:29:35]
Why you should use links to point people to your content [0:32:01]
How to find inspiration + batch blogging content [0:34:53]
“(For Pinterest) A really boring title like that is helpful because it’s got the keywords that people are going to be searching for.”

— Sarah Morgan
Show Notes:
Tailwind
linktr.ee
Hal Elrod
“Google doesn’t love 500 word blog post. It likes 3,000 word blog post but I am not that ambitious. I try for 1,500 words.”

— Sarah Morgan
Bio:
Sarah Morgan is an Emmy Award-winning digital strategist who’s been blogging and building websites since age 13. Over 20 years later, she’s built a career around helping bloggers and other small business owners kick ass online. In 2012 she escaped a corporate web design job to run away with the circus (literally!) and strike out on her own. Through her online courses, blog, and books, Sarah strives to help her students and readers build an online presence that fuels their passion for what they do without overwhelm getting in the way. She shares all of her blog and social media-boosting secrets at XOSarah.com and on social media @xosarahmorgan.
Social Handles:
Website
Twitter
Instagram
Pinterest
Facebook
Blog Lovin'
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47min
October 02, 2017Episode 139: Empire Mentoring Session: Creating a Signature Process As A Maker, with Brittany Branson - the Creative Empire podcast
Today, Brittany Branson of By Brittany Branson is joining Reina and Christina today for an Empire Mentoring session. At the beginning we dive deep into where Brittany sees herself in her business and where her pressure is coming from. Brittany also chats about how selling her products takes away from her time to create. The trip discuss how to niche down in your market and how to commit to a single mission. In the end, they discuss how to use a process that you create, to brand yourself and make yourself stand out in your market.
Main Takeaways:
How education is a big part of helping your consumer base learn about your products [0:01:39]
What transitioning into a coach can look like [0:06:10]
Where the pressure comes from for her, in her market [0:10:42]
How selling feels like it takes away from the creative mindset [0:12:30]
How hard it is to niche down, but still feel open to new passions [0:17:11]
What committing to a single mission can look like [0:19:09]
How important pre-validation can be [0:25:45]
How to articulate your signature process as a maker [0:26:27]
Why you should name your process + take ownership of it [0:31:08]
“I am wondering if we can involve people rather than you creating for yourself.”

— Brittany Branson
Show Notes:
Jeff Goins
The Contract Shop
Ruckus
Etsy Shop
Angie Crabtree
“It’s just a matter of fine tuning it and finding those dreamies and making sure I’m doing all I can to articulate my value.”

— Brittany Branson
Bio:
After spending a few years working in arts legislation at the local and federal levels, Brittany couldn’t help but follow that small whisper to leave it behind and become an artist herself! As the painter and creative mind behind By Brittany Branson | Wedding Paper, Art, and Live Painting, she loves celebrating life and love stories through her whimsical brush strokes and ethereal color schemes. With a heart to encourage wedding professionals to utilize art as a unique foundation for styling and design, Brittany is also incredibly passionate about helping left and right brained humans alike work their creative muscles to diversify their God given talents and serve others in more beautiful ways! She’s a sundress-loving Jersey Girl now hailing from Maryland’s gorgeous Eastern Shore. When not at her easel, Brittany’s devouring Starbucks very berry hibiscus refreshers (no berries, no water), oogling over fresh flowers, loving on her airline pilot hubby Tim, and smothering their rescue pup Bolt with kisses.
Social Handles:
Website
Etsy Shop
Facebook
Instagram
Pinterest
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37min
September 28, 2017Episode 138: How A Venue Consultant Can Help You, with Lindsay Lucas - the Creative Empire podcast
Lindsay Lucas is the founder of Lean On Me Consulting and she’s at leanonmeconsultants.com, who will be chatting about how she got into venue consulting and why her services are so important for anybody out there considering becoming a venue owner. The trio dive into how Lindsay transitioned from a wedding planner to a vendor consultant and what that has looked like. She also shares tips on what to do before jumping into the wedding venue market and how her services can really help during that transition phase. She also help give advice for wedding vendors on how to stand out to venues and help create relationships.
Main Takeaways:
How she transitioned from a wedding planner to vendor consulting [0:01:46]
Who is getting into the wedding venue market [0:07:00]
What you should do, before jumping into the venue market [0:09:37]
Why hiring a venue consultant can help you create a venue [0:11:21]
What the biggest hurtles are during venue creation [0:13:51]
Why to think about your "why" [0:23:38]
What venue owners get from her if they hire her as a consultant [0:29:05]
How to stand out to venues as a wedding vendor [0:36:07]
“I think that more venue owners should share like the not so sexy side of it too.”

— Lindsay Lucas
Show Notes:
Lean On Me Events
Episode with Mary and Justin Marantz
Sudio
“Having your why be bigger than you and be about somebody else serving a greater purpose and serving others I think is key.”

— Lindsay Lucas
Bio:
Lindsay Lucas is a business consultant for wedding venues and the CEO behind Lean On Me Events, a six-figure wedding planning and design firm based in Houston, Texas. As a business consultant for venues, she's most passionate about giving venue owners a strong foundation to build a business that will give them the life they've only dreamt of. She coaches her clients on how to not only create a successful and streamlined business but how to create one that is also sustainable in an ever-growing field. In the past year alone she’s helped her clients bring in over $1 million in revenue, increased their pricing by over 60% and gave one client the ability to stay home with her 3 children all while running a successful wedding venue from the comfort of her home. Lindsay is now striving to take her business nationally and help others outside of Texas. When she isn’t supporting businesses and building others up she can be found playing outside with her son, trying new restaurants with her husband or drinking way too much sweet tea. Lindsay loves her church, crossfit, laughing with her girlfriends, and reading anything by Jen Hatmaker.
Social Handles:
Website
Facebook
Instagram
Pinterest
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42min

FAQs about The Creative Empire™ Podcast:

How many episodes does The Creative Empire™ Podcast have?

The podcast currently has 229 episodes available.