Reina and Christina are joined today by Cailen Ascher who is a lifestyle design expert and the creator of the 3-Day Workweek. he mostly helps women bring intentional design into their lives and businesses that they can stop living by default and start creating success on their own terms. We start the episode with Cailen describing what exactly intentional design is and the mindset behind having a purposely designed life. She shares with us what her work week looks like and talks about the team that she has. Lastly, Cailen shares why it is important to give yourself time to pause.

• What intentional design is + the mindset behind a designed life [0:01:22]
• What her team looks like + what her schedule look like [0:05:59]
• How to make time for yourself [0:10:45]
• How to get to a 3-Day Workweek [0:13:17]
• What living by design vs. living by default is [0:18:38]
• How to give yourself time to pause [0:23:36]

• The Secret by Oprah
• Gary Vaynerchuk
• Her 3-Day Workweek Template
• Kristen Bell - Momsplaining

Cailen Ascher is a Lifestyle Design Expert and creator of the 3-Day Workweek Program. Through her programs, products and coaching, she helps women bring intentional design into their lives and businesses so that they can stop living by default and start creating success on their terms. Cailen and her work have been spotlighted in Business Insider, Huffington Post, Entrepreneur on Fire, The Create Podcast, MindBodyGreen, Gary Vaynerchuk’s One-a-Day Q&A, and dozens of other podcasts and popular publications. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. Get her free 3-Day Workweek Schedule at www.CailenAscher.com.

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Reina and Christina are joined today by Nicole Miyuki Santo, who is a freelance artist, graphic designer, teacher and now published author. We are so excited to talk to her about her book By Hand, which if you guys have not picked up a copy of this yet, it is the most gorgeous thing you have ever seen. Nicole started in the modern calligraphy scene fairly early and at the beginning of this episode we hear how that happened. Nicole shares about her book and what the creative process looked like for it, behind the scenes. She gets really vulnerable and talks about how the journey has made her have feelings that may not have always felt good, but also shares the exciting moments along the way. Towards the end of the episode, the trio discuss what happiness can look like in business and how that can differ for everyone. 

• How she got started in modern calligraphy scene in 2015 [0:01:54]
• Why she wrote a book + what the creative process looked like [0:04:40]
• What encouragement she has for people to try handlettering [0:10:27]
• What some exciting moments were along the book writing journey [0:13:03]
• Why feelings can process after projects [0:21:21]
• What having a different scale of success looks like [0:30:31]
• What some happy things that are happening for her [0:36:04]

• Tumblr
• Chef
• Brene Brown
• Coming in the Fall: The Kids’ Book of Hand Lettering

Nicole Miyuki Santo is a freelance artist, graphic designer, teacher, and published author. Since 2015, she has taught in-person hand-lettering workshops empowering her students to tap into their creativity and develop their own unique voice. She is a kind spirit and truly believes that everyone, kids and adults both, can enjoy using their own two hands to create. Her work has been featured in numerous publications, including Martha Stewart Magazine, and she is the author of By Hand: The Art of Modern Lettering. Nicole lives in Los Angeles, California. Visit her online at nicolemiyuki.com and on Instagram @nicolemiyuki.

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Today, Reina and Christina are joined with Cheryl Sutherland, who is the founder behind PleaseNotes, a for-purpose company of affirmation-filled products, like journals, and notebooks and just everything stationary that makes our hearts sing. At the beginning of the episode, Cheryl dives in to tell us all about how PleaseNotes got started! She shares why taking time for yourself is important and what made her make the decision to have a physical product and not sell a service. We learn about how journaling can be useful and how to run a business that is driven by purpose. Towards the end of the episode, the trio discuss networking and why you need to do it well.

• How PleaseNotes got started + who is using her products [0:01:12]
• Why taking time for yourself is a critical part of your business [0:05:33]
• What made her choose a physical product over a service [0:07:20]
• What does a PleaseNotes Journal offer you [0:09:20]
• How to overcome business hurdles + stepping back [0:11:40]
• Why journaling can help transition periods [0:14:00]
• How her business is driven by purpose [0:19:23]
• What her business days look like [0:24:18]
• How the Law of Attraction works [0:27:15]
• Why networking events can be a great place [0:32:35]

• SheEO
• National Stationary Show
• E-Women Networking in Orange County
• Les Brown

Cheryl Sutherland is the Founder of PleaseNotes, a for-purpose company of affirmation-filled products. Creator Cheryl felt restless and underwhelmed at her 9 to 5. After spending over 1400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity. In 2016, Cheryl started her company with one item, the PleaseNotes Sticky Note, and fully launched the brand with a successful Kickstarter campaign. Since then, PleaseNotes has expanded to include a suite of products that cater to customers worldwide, including Spain, UK, Canada, Latin America and Asia. Each purchase contributes 10% of the profits to support women empowerment initiatives in her local community. PleaseNotes has been endorsed by renowned changemakers Les Brown and Monique Coleman with the words, “This is a gift, this is special and extraordinary and deserves to be shared with the world.” As a women's empowerment expert and entrepreneur, Cheryl Sutherland and PleaseNotes have been featured InStyle, Huffington Post, Fast Company, American Express OPEN Forum, Thrive Global, Youngry, and StandOut Publications. Cheryl resides in between Los Angeles and Toronto, Ontario. 

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Reina and Christina are joined today by Kate Boyd of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content handcrafted for higher conversions. In three years, Kate has built three profitable online businesses. At the beginning of the episode, we hear how Kate got started with funnels in her line of work. She share funnel mistakes she sees business owners making and what reverse engineering a funnel looks like. The trio discuss tracking in your business and how to give permission. Towards the end of the episode, Kate dives into her podcast and the why behind creating it.

• How Kate got started with funnels [0:01:35]
• What funnel mistakes online business owners are creating [0:04:09]
• What are some best practices for validation [0:06:08]
• What reverse engineering a funnel looks like [0:07:37]
• How to track what is working in your business [0:09:57]
• What are some of the best things she has seen in funnels [0:15:41]
• What should your timeline look like + permission [0:19:50]
• Why you should care about the lifetime of a client [0:22:32]
• How do funnels actually help your business [0:28:57]
• Why Kate created a podcast [0:32:28]

• Melissa Cassera - Her Creative Empire Episode
• CEO Stories, Kate's Podcast
• Reina's Episode on Kate's Podcast

[TRANSCRIPT]

Kate Boyd is the founder of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content, hand-crafted for higher conversions. In 3 years, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5x the normal rates. Kate combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to support others as they grow, nurture, and mobilize their tribes so they can have success and time to enjoy it too. You can learn more about Kate and the Cobblestone team at cobblestonecreativeco. 

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Today, Reina and Christina are talking today about different leads that you can make money. If you are struggling to figure out what to offer to the market that you have decided to serve, this is the episode for you. Hang tight as they discuss what is going to build your business, what is going to drive traffic to your site, and most importantly what is going to pay the bills so that you can continue to build your creative empire.

• How digital downloads were Christina's first money maker [0:02:11]
• What the types of offerings are online [0:05:25]
• How done for you services are what Christina likes [0:07:43]
• How to use affiliate programs [0:09:31]
• How you can have pop-up services [0:15:47]
• What passive offers can look like [0:20:33]
• What product offers can look like + drop shipping [0:25:35]
• How you can use licensing [0:30:28]

• Sarah Anderson - Her Episode
• Pia Silva - Her Episode
• The Contract Shop
• B-School from Marie Forleo
• Russell Brunson of Click Funnels - Expert Secrets
• AliExpress
• HoneyBook

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Today, Reina and Christina are joined with Andrea Rhoades for an empire mentoring session. Andrea is the creator of Selfies to Selfless, which is a site that empowers new-ish moms, and her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, parent.co and other online publications. At the beginning of the episode, we hear what idea Andrea would like some help with. Throughout the episode, Reina and Christina ask questions that help Andrea get really clear about her offer. The trio talk about beta testing and beta pricing, as well as pricing your offer. 

• What Andrea is working on + needs help with [0:01:42]
• How to get feedback on an idea [0:07:44]
• Where to put a "coming soon" area [0:11:59]
• Why to use beta-testing + feedback [0:16:23]
• How to choose a year-long vs monthly pricing structure [0:22:15]
• What the next steps are for Andrea [0:27:06]
• What pricing will look like + finding loyal customers [0:27:46]

• Scary Mommy
• Huffington Post
• Badassery Magazine
• parent.co

Andrea Rhoades is the creator of Selfies to Selfless, a site that empowers new(ish) moms. Her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, Parent.co and other online publications. She's on a mission to bring knowledge, community and laughter to moms who are in the first few years of motherhood. Because being a mom is hard AF. Andrea lives in the midwest with her husband and two kids and when she isn't writing about the excitement of tracking her kid's bowel movements, she works full-time as an analyst at an insurance company.

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Reina and Christina are joined today by Jaime Schmidt, the founder of Schmidt's Naturals. At the beginning, Jaime dives into the story about how Schmidt's was founded and how it has grown to so much more than what she had imagined. She talks about what has st her company apart and how creating a culture around your brand is beneficial. One thing that Schmidt's has done, is made their products accessible so that everyone can have access, so they rarely say no to a retailer. Towards the middle of the episode, the trio chat about self-care and what that looks like for different people. Lastly, Jaime shares about the struggles of being a physical product based business and how they managed scaling.

• How Schmidt's Naturals started [0:01:49]
• What set their company apart [0:06:42]
• How to create a culture around your brand [0:08:46]
• What Schmidt's has done to make products accessible [0:09:46]
• How to manage self-care [0:14:48]
• What some of the hardest part of building a physical product business [0:18:24]
• What the beginning of Schmidt's looked like [0:19:49]
• How they managed scaling [0:24:03]
• What Jaime does to absorb wins [0:28:56]

• Schmidt's Naturals
• Whole Foods
• Michigan State University
• Entrepreneur Magazine - Number 14
• Goldman Sachs
• Ernst & Young
• The Natural

Jaime Schmidt is an entrepreneur and Maker's Movement icon. As the founder of Schmidt's Naturals, Jaime has been changing the way people think about natural products since 2010. Known for leveraging consumer engagement to drive product development and cultivate brand loyalists, Schmidt seized the opportunity to create an innovative version of natural deodorant and turned it into an empire. Jaime's unique brand of leadership has inspired her crusade into naturals, helping Schmidt's land a top-15 spot on Entrepreneur Magazine's list of the "Best Entrepreneurial Companies in America" in 2017. She was also named PNW Entrepreneur of the Year by Ernst & Young the same year and recognized by Goldman Sachs as one of "100 Most Intriguing Entrepreneurs." Jaime continues to combine her powerful vision for trends and drive for innovation while guiding her brand's growth into new product categories and consumer experiences.

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Today, Reina and Christina have a dear friend of both of theirs on the show today, Lacey Sites of A Lit Up Life. She is a business mentor and a success coach for high-performing women entrepreneurs. Lacey's background is in mental health counseling, she also has an MBA. She’s also the co-host of the Happy Thoughts Show and it’s her mission to help women build and grow their own service-based business. At the beginning of the episode, Lacey explains how her journey has led her to coaching. She shares how making connections and relationships are one of the most important things in business. Towards the middle of the episode, Lacey shares about value-centered sales and what you should be doing, and looking for, in a sales call. At the end of the episode, we hear about the even-energy concept and why balance is important for you as a business owner.

• What Lacey's journey to coaching has looked like [0:01:40]
• What the most important thing in business is [0:06:15]
• How to connect with people if you are an introvert [0:08:18]
• Why to focus on building relationships [0:10:00]
• What value centered sales are [0:12:55]
• What a good sales call includes + after the call [0:17:58]
• Why you need to get detached from your business [0:21:47]
• How to filter out non-ideal clients [0:25:07]
• What her even energy exchange concept is [0:27:36]
• What the Happy Thoughts Show is about [0:30:02]

• Introverts Paradise
• Kelly Newsome Georges - Creative Empire Episode 69
• Happy Thoughts Show - Co-hosted with Sara Wiles

Lacey Sites is a business mentor and success coach for high-performing women entrepreneurs. She has her M.S in mental health counseling and her M.B.A. She's been a therapist and the director of large non-profit. She's also the proud owner of two successful online businesses, and the co-host of the Happy Thoughts Show. It’s her mission to help other women build and grow their own service-based business that truly lights them up and gives them the personal and financial freedom and impact they’ve always desired.

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Today, Reina and Christina are joined by Jereshia Hawk who is the income strategist that you need to be in touch with. She’s a recent corporate dropout and helps service based business owners to develop six figure revenue models. At the beginning of the episode we learn how Jereshia transitioned from a corporate job to becoming an income strategist, plus how she has documented that journey. We learn about why transparency is such a big deal for Jereshia and we learn about how she has struggled with pricing herself. The trio chat about raising your prices and how to communicate those increases with your prospective clients. Lastly, we learn all about the visual management Jereshia uses to track her goals and we learn how to make it work for our own businesses. 

• How she went from a corporate job to helping other entrepreneurs [0:01:25]
• What documenting her journey has looked like [0:05:28]
• Why Jereshia shares her income public + transparency [0:08:54]
• When she realized she was positioning herself as an expert [0:16:40]
• What struggling with pricing looks like [0:18:30]
• How to start raising your prices + communicating those increases [0:22:25]
• How to use visual management + how to put this into practice [0:24:36]
• What we will see from Jereshia in the next few years [0:36:52]

• Jordan Gill
• Jereshia's Success Plan Sheet
• Google Analytics
• Facebook Pixel
• Profit First by Mike Michalowicz
• Lucky Bi*** App

Jereshia Hawk is an Income Strategist and recent Corporate Dropout who helps service based business owners develop six figure revenue models. Jereshia enjoys long walks down the school supply aisle at Target. Yes, she geeks out over new Post-It Notes and pens. If you want want to leverage corporate strategies to help you service based business exponentially grow not only your impact, but your income, she's the woman for you!  

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Reina and Christina are joined today by Aleia Walker who is all things freelance. She is a freelance mentor, a web developer, and she helps creatives quit their day jobs.  At the beginning of the episode, we learn how Aleia has became a freelancer and what strategic pricing is. The trio then jump into chatting about growing out of your clients and having confidence in yourself and your boundaries as a freelancer. Aleia shares with us what her strategies are to build trust with potential clients and how she creates her packages in HoneyBook. At the end of the episode we learn about some common freelance challenges and how to combat them.

• How Aleia became a freelancer [0:01:21]
• What strategic pricing is + where to start [0:02:37]
• What growing out of your clients look like + mindset [0:04:30]
• How to have confidence in your own boundaries as a freelancer [0:06:35]
• How to build trust with your future clients [0:09:08]
• What creating the perfect package looks like [0:12:08]
• When you should take a side-hustle full time [0:15:35]
• What some common freelance challenges are [0:17:26]
• How to choose which side-hustle to pursue [0:21:03]

• Design Is A Job by Mike Monteiro
• HoneyBook
• Pomodoro Technique
• Abby Grace - Episode 6
• Aleia's Pricing Packages for Creatives

Aleia Walker is a freelance mentor and web developer helping creatives quit their day jobs to build the careers of their daydreams. A few years ago, she was an unhappy corporate drone and started looking for skills that would make her more attractive so she could quit her 9 to 5 for full-time creative work. Learning the new skills was only half the battle. It wasn’t until she figured out the backend of her business - like how to how to find resources for all the legal bits and how to price her services - that she built her freelance business up enough for her to walk away from corporate life. Now when she’s not teaching others in her situation how to code at Skillcrush, she’s helping creatives navigate the backend of their businesses so they can hand in their two week notices and live their daydreams! Freebie:  Want to know the secret to quitting your day job for full time creative work? Pricing your services to pay your bills and not just feed your Starbucks habit. If you ready to figure out the key to pricing your services join my 5 Day challenge 'Pricing Packages as a Creative'. More details here! 

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