The Creative Floor Awards

Part 2 of our Fourcast chat with Jeremy Perrott, Frank Walters, Adrian Parr and Selwyn Learner. 

If you want a shout out for any open job roles, production services on future episodes email: [email protected] 

The original Fourcast crew Jeremy Perrott, Frank Walters, Adrian Parr and Selwyn Learner give us a reflection on last year and some industry predictions for 2024. As ever, lots of bad jokes and unmissable observations to help you navigate the next 12 months.

Check out this episodes sponsor: boomcgi.com 

If you want a shout out for any open job roles, production services on future episodes email: [email protected] 

* BONUS EPISODE *

There's some exciting news and updates on next weeks live award show in London. 

Plus we talk to the co-authors Faisal Ahmed and Tim Sparke about their brand new book - 'The Ultimate Guide to Digital Engagement in Pharma'. A must have book for clients and agencies to unlock incredible strategic and creative opportunities. All profits of the book go to: https://www.alzheimers.org.uk/

To buy the physical book:
https://www.amazon.co.uk/Ultimate-Guide-Digital-Engagement-Pharma/dp/B0CF4NYJSX

To buy it on Kindle:
https://www.amazon.co.uk/Ultimate-Guide-Digital-Engagement-Pharma-ebook/dp/B0CF2V19P8/

Spotify playlist for the book:
https://open.spotify.com/playlist/0yCpIT8SOYos8roaVJpnsA?si=e47aed6233ce4393&nd=1

We have an inspiring update on our 'Dear Deidre' episode which you won't want to miss.  This is the second episode we are cross promoting for The Creative War Room podcast. This episode will help those who need to find their mojo, focus and purpose.  

Do yourself a favour, head over to The Creative War Room podcast and hit that subscribe button. Enjoy!

Töbe Pickford from The Creative War Room podcast got in touch to talk about career battles with The Creative Floor Awards podcast host Shaheed Peera. To help them reach as many people as possible we are cross promoting the next 2 episodes on here. 

Head over to The Creative War Room podcast wherever you listen to podcasts, hit that subscribe button and leave a positive review. Enjoy! 

Our panel of bleeding edge creatives and technologists give us an overview of how a.i. is going to help change your world for the better. And potentially for the worst. An invaluable episode for creatives who don't know where to start and for those who are already heavily experimenting with it. 

This episodes panel are: 

Faisal Ahmed - Digitally Sick 

Chris Seda - EVP, Director of Experience Design, FCB Health New York

Joseph Graiff - SVP, Director, Creative Engineering, FCB Health New York

For links to help you find out more see below: 

Gen AI and Protein design

https://www.ipd.uw.edu/2022/12/a-diffusion-model-for-protein-design/

MIT article

https://www.technologyreview.com/magazines/the-design-issue/

PubMed

https://www.mosaicml.com/blog/introducing-pubmed-gpt

ChatGPT - Bullshit machine

https://writings.stephenwolfram.com/2023/01/wolframalpha-as-the-way-to-bring-computational-knowledge-superpowers-to-chatgpt/

Futurepedia

https://www.futurepedia.io/

LAION database

https://laion.ai/

We are joined by an expert panel of 'agony aunts' who attempt to solve your toughest professional challenges. Topics covered in this episode include dealing with emotional creatives, money, sexual harassment, ageism amongst many more...

This episodes panel are: 
Jo Wallace - Global ECD, Media.Monks & Good Girls Eat Dinner
Tim Jones - CCO, Grey Health and Wellness New York 
Toby Pickford - Creative General, The Health Army 

For free advice and support on any of the issues raised in this episode please visit: https://nabs.org.uk/ 

To demonstrate how our Talent Fund is changing lives, we bring you a story from Key4Life, one the charities we now support. 

This is the ground-breaking story of the real 'Top Boy'. Find out how Vernel Dolor went from a life of drugs, guns and extreme violence to being rehabilitated through Key4Life's Prison Programme. Vernel is now a role model, public speaker, life and mindset coach for disadvantaged young people.

If you would like more information on how your support for our award show is changing lives click here: https://thecreativefloor.com/awards/talent-fund/

For more information on how you can work with Vernel click here: https://insideout.org.uk/

A quick announcement of who won our Talent & Diversity Fund. 

Big thank you to everyone who supports The Creative Floor Awards. 

To find out more information about the winners and to see how our awards platform is changing people lives please visit: https://thecreativefloor.com/awards/talent-fund/  

John Reid ECD Syneos Health, pops in and shares how his team managed to get Genentech and the Spinal Muscular Atrophy (SMA) community into New York Fashion Week and in Vogue.

Great lessons here on dreaming the impossible, a new model of the creative team and how the pharmaceutical communications industry can be part of culture. 

Links to work below:

Vogue: https://www.vogue.com/article/adaptive-fashion-show-at-nyfw

People: https://people.com/style/open-style-lab-brings-spinal-muscular-atrophy-awareness-to-nyfw-with-inclusive-debut-runway-show/

Show highlights: https://www.youtube.com/watch?v=nLOOodsoVB0