Check out My Creative Hub: https://toolkit.fizzandflourish.com/mycreativehub

This episode is for the creatives who are so ready to grow their business, but feel stuck when it comes to email marketing. Whether you're launching a product, service, or just want to build a deeper connection with your audience, this episode breaks down the strategy that helped me gain over 800 new, aligned subscribers in less than two weeks.

I’m pulling back the curtain on the real story behind my recent email list spike, including the exact lead magnet I used, how I positioned it, and what made it resonate so deeply with my audience. Plus, we’ll talk about how this email list growth translated directly into sales during my launch of My Creative Hub.

If you’ve been putting off building your list because it feels overwhelming or “too soon” in your business journey, then this is your episode.

What We Cover in this Episode:

• The real reason past lead magnets might not be working (hint: it’s not your subject line)

• How I created a simple pre-launch checklist that brought in over 800 subscribers

• The three pillars that made this strategy work: aligned audience, specific freebie, emotional messaging

• Why “just get it out there” is sometimes better than waiting for perfect

• How to make this strategy work for product-based businesses, too!

Today's Takeaways:

•  You don’t need a fancy funnel, you need aligned messaging that actually speaks to your audience.

• A 10% discount code won’t cut it. Your freebie needs to solve a real problem they have right now.

• If the free content feels genuinely useful, your paid offers become irresistible.

📌 Links & Resources:

• Explore My Creative Hub:

https://toolkit.fizzandflourish.com/mycreativehub

• 1:1 Coaching: https://www.fizzandflourish.com/coaching

• Join my Patreon for exclusive weekly episodes: https://www.patreon.com/c/fizzandflourish
• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3
• Follow along on Instagram: https://www.instagram.com/fizzandflourish/
• Visit the website: https://www.fizzandflourish.com/
• Subscribe on YouTube: https://www.youtube.com/channel/UCm-PhZ3elxbhzsbzF9W-Yqg

Explore My Creative Hub Here: https://toolkit.fizzandflourish.com/mycreativehub

This episode is for every creative who’s ever felt like they’re winging it day after day…scrambling to post, plan, and run a business without a real system behind it. Today, I’m sharing what it really looked like behind the scenes in the early days of my business (spoiler: it was chaotic!), and the breaking point that made me finally take systems seriously.

So, if your to-do list lives in your head, your content strategy is “whatever comes to mind”, and you’re constantly playing catch-up, then this episode is for you. You’ll walk away knowing there’s a better, simpler way to run your business, and you don’t have to do it alone.

What We Cover in this Episode:

• The real reason you feel overwhelmed (and it’s not a lack of discipline)
• Why your brain isn’t built to be your business’s filing cabinet
• The planner problem: why physical notebooks aren’t enough
• What changed when I stopped running my business from memory
• A peek into My Creative Hub, and how it can change everything

Today’s Takeaways:

- Your brain was made for creativity, not for storing every launch timeline and content plan.
- Planners are great…but systems are what actually scale your business.
- You don’t need more motivation, you need a structure that supports you.

📌 Links & Resources:

• Explore My Creative Hub:
  https://toolkit.fizzandflourish.com/mycreativehub
• 1:1 Coaching: https://www.fizzandflourish.com/coaching
• Join my Patreon for exclusive weekly episodes: https://www.patreon.com/c/fizzandflourish
• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3
• Follow along on Instagram: https://www.instagram.com/fizzandflourish/
• Visit the website: https://www.fizzandflourish.com/
• Subscribe on YouTube: https://www.youtube.com/channel/UCm-PhZ3elxbhzsbzF9W-Yqg

This week’s episode is a bit of a real talk! I’m right in the middle of my biggest launch to date, so there’s a lot going on behind the scenes. However, I’ve intentionally made this launch feel lighter than any launch I’ve done before. And that’s even with school holidays, twin toddlers, and a to-do list that’s still very much growing.

So I wanted to share why it feels different. Because I haven’t magically gained more time or fewer responsibilities (actually the opposite!). But I’ve made three shifts this year that have completely changed the way my business feels, even during the busiest seasons.

If you’ve ever felt like launching or running your creative business has to come with a side of burnout, I hope this gives you a bit of breathing space, and maybe even a new way to approach things moving forward.

What We Cover in This Episode:

• The myth that hustle = success (and what actually works instead)

• Why “priorities over perfection” changed everything

• The simple systems to save time and energy

• How “good enough” can actually help your business grow

If Q4 has you feeling behind, scattered, or unsure where to even start, then today we’re going to press pause and guide you through a mindful reset for your creative business. Whether it’s October, July, or just a random Tuesday when everything feels a bit off, what we cover today will help you regroup, get focused, and reconnect with what truly matters.

What We Cover in This Episode:

• Why Q4 is the perfect time to reset (without the pressure)
• A 3-part framework to reflect, refine & recommit
• The simple weekly ritual to stay focused (without burnout)
• How to bring structure back into your week (and why that’s freeing!)
• What to actually track in your business to move forward with clarity

Today’s Takeaways:

- A fresh start isn’t tied to a calendar…you can choose to reset any time you need it.
- Growth isn’t about doing more; it’s about making space for what matters.
- Structure gives you freedom, even creatives thrive with rhythm.

📌 Links & Resources:

(anything marked with * is an affiliate link)

• Referenced Episodes: Episode 10: Content Pillars - Planning What to Post

Episode 16: Batching Content - How to Show Up Online Without Burnout

• 1:1 Coaching: https://www.fizzandflourish.com/coaching
• Join my Patreon for exclusive episodes: https://www.patreon.com/c/fizzandflourish
• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3
• Follow along on Instagram: https://www.instagram.com/fizzandflourish/
• Visit the website: https://www.fizzandflourish.com/
• Subscribe on YouTube: https://www.youtube.com/@fizzandflourish

What if the smartest move you could make in your creative business…was to do less?
In this episode, we're flipping the script on the "move fast, launch fast" narrative and exploring what it really means to stay focused, even when new ideas feel more exciting. Because sometimes, chasing everything means nothing grows, and patience is the best strategy.

If you’re the kind of creative who gets a million ideas a day (and wants to act on all of them immediately), then this episode is for you!

We're talking about the moment when something feels slow or hard and you're tempted to switch gears. Start a new project, launch a new offer, or just…escape the discomfort of sticking with what you’ve already started. 

Whether you’re feeling scattered across too many projects or just wondering why things aren’t “clicking” yet, this episode will help you rethink what focus can do for your business, and how to practice strategic patience even when it’s uncomfortable.

What We Cover In This Episode:

• How patience is why your growth can accelerate
• How to tell the difference between a smart pivot and a fear-based one
• The hidden cost of constantly starting over
• What you’re really building when you stick with one thing
• Practical ways to protect your focus (even with a million ideas in your head)

Today’s Takeaways:

• Momentum doesn’t come from starting something new, it comes from staying with something long enough to see it work!
• Patience isn’t the absence of action, it’s the decision to go deeper instead of wider.
• When you focus, you don’t just build a product, you build trust, clarity and consistency that grows your business long-term.

📌 Links & Resources:

(anything marked with * is an affiliate link)

• Partner Episode 21: Too Many Ideas, Not Enough Time (Avoid Idea Overwhelm): https://www.fizzandflourish.com/21
• 1:1 Coaching Application form: fizzandflourish.com/coaching
• Join my Patreon for exclusive episodes: https://www.patreon.com/c/fizzandflourish
• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3
• Follow along on Instagram: https://www.instagram.com/fizzandflourish/
• Visit the website: https://www.fizzandflourish.com/
• Subscribe on YouTube: https://www.youtube.com/@fizzandflourish

If you’re anything like me (or, every client I’ve worked with this year), your creative brain is on fire - constantly full of new ideas, dreaming up big projects, and planning 18 different launches…if you had the time!

But when everything feels urgent and exciting all at once, it’s easy to get stuck in that frustrating cycle of starting a million things…and not finishing any of them.

In today’s episode, we’re talking about idea overwhelm and what to actually do with all those ideas, and how to turn creative chaos into calm, focused momentum. I’ll share my go-to system for managing the idea overwhelm, how to know what to prioritise, and permission to pause without guilt.

This one’s for anyone who’s ever felt like their brain is too full to make progress!

What We Cover in this Episode:

• Why idea overwhelm is a sign of creativity, not failure

• My process for turning messy brain dumps into actionable plans

• How to prioritise your projects based on energy and the season you're in

• A little intro to Human Design and how it’s changed the way I work

• What it looks like to pause an idea on purpose (without guilt)

Today’s Takeaways:

• Your brain is simply full. You don’t need more ideas…you need some breathing room.

• An “idea dump” is only the beginning. Clarity comes when you sort and revisit.

• Saying not right now to an idea doesn’t mean giving up. It’s strategic. 

📌 Links & Resources:

(anything marked with * is an affiliate link)

• 1:1 Coaching: https://www.fizzandflourish.com/coaching
• Join my Patreon for exclusive episodes: https://www.patreon.com/c/fizzandflourish
• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3
• Follow along on Instagram: https://www.instagram.com/fizzandflourish/
• Visit the website: https://www.fizzandflourish.com/
• Subscribe on YouTube: https://www.youtube.com/@fizzandflourish

Have you ever typed something into Etsy, like ‘wall art print’ or ‘birthday card’ - only to be hit with thousands of results? Suddenly, your brilliant product idea feels tiny compared to the sea of other shops already out there. It’s easy to think, “What’s the point? It’s already been done.”

But being small doesn’t mean being invisible. And a saturated market doesn’t mean you can’t grow. In fact, it often means the opposite. It shows that there’s demand, that people are buying, and that there’s absolutely space for you to carve out your corner.

In this episode, I’m sharing how to reframe oversaturation and what it really means for you as a small creative business owner. Plus, I’ll walk you through the tools and mindset shifts that will help you find (and keep) your slice of the pie.

What We Cover in This Episode:

• Why oversaturation is a myth (and why competition is actually a sign of demand).

• How to make you the niche by leaning into your story, style, and values.

• Why competing on price is a dead end, and how to compete on connection instead.
• What to do if you’re not planning to drive your own traffic (and want to rely on Etsy SEO).
• How to use eRank to spot opportunities, avoid dead-end keywords, and make informed product decisions.
• Practical steps to stand out in a crowded market, from defining brand values to developing a signature style.
• What it means to “future-proof” your creative business so it can grow sustainably for years to come.

Today’s Takeaway:

• A saturated market = proof of demand, not a dead end.
• You don’t need to compete with everyone, you just need to carve out your little corner.
• Lean into your uniqueness: your story, your style, your values.
• Strong photos + optimised listings = your edge on Etsy (and beyond).
• Use research tools to move from guessing to knowing what people actually want.
• Take one small step today - check a keyword, refresh a photo, or note down your brand values. Tiny shifts build momentum!

📌 Links and Resources:

(anything marked with * is an affiliate link)

• 1:1 Coaching Application form: fizzandflourish.com/coaching
• Episode mentions - Episode 14: Ideal Customer: How to Attract the Right Audience for your Creative Business https://www.fizzandflourish.com/ep14
• Episode 6: How to Start and Grow your Email List (Without Feeling Overwhelmed) https://www.fizzandflourish.com/ep6
• Join my Patreon for exclusive weekly episodes: https://www.patreon.com/c/fizzandflourish
• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3
• Follow along on Instagram: https://www.instagram.com/fizzandflourish/
• Visit the website: https://www.fizzandflourish.com/
• Subscribe on YouTube: https://www.youtube.com/@fizzandflourish

You’ve heard me talk about evergreen content before (see Episode 12), but today we’re going deeper. If short-form content has you exhausted and the daily posting cycle isn’t working for your creative business, this episode shows you how to step off the hamster wheel and build evergreen, searchable content that drives traffic and sales over time.

If you’re feeling burnt out by the algorithm, you’re definitely not alone! In this conversation, I walk you through a calmer, more sustainable way to grow: Pinterest, Blogging, and YouTube used as evergreen, search-driven engines, plus how to connect discovery to sales with a simple email follow-up system. You’ll hear real, practical examples (think: what to actually pin, what blog posts to write, which YouTube videos work long-term), a transparent look at my own early Pinterest results, and how I’ve started repurposing transcripts to boost SEO without adding hours to my week.

What We Cover in This Episode:

• Why short-form content leads to creative burnout, and what to do instead.
• Pinterest for creatives: clear, real-life pin ideas, and how one pin can feed a tiny funnel.
• Blogs that rank: turning your existing content (YouTube, Reels, podcasts) into SEO-friendly posts that live on your site.
• Evergreen YouTube: video ideas for artists, makers, designers, and textile creatives - plus how to research topics.
• Email that converts: the simple follow-up sequence that turns casual viewers into warm subscribers and customers (see Episodes 6 & 7 for the deep dive).

Today’s Takeaways:`

• Search over scroll: choose platforms that people use to find things, like YouTube, Pinterest, and Google.
• Create once, reuse often: one tutorial, one blog, or one pin can work for months (even years) when it’s search-friendly.
• Systems make sales: tie every discovery point to a next step (freebie → welcome emails → product), and let the system do the talking.

📌 Links & Resources

• Partner episode: Episode 12:  Evergreen Content That Actually Grows Your Business → https://www.fizzandflourish.com/ep12
• Email foundations: Episode 6: How to Start and Grow Your Email List (Without Feeling Overwhelmed) → https://www.fizzandflourish.com/ep6
• Lead magnets & nurture: Episode 7: Lead Magnets That Attract Your Ideal Customer → https://www.fizzandflourish.com/ep7
• vidIQ (YouTube keyword & topic research): https://vidiq.com/fizzandflourish
• Instagram: https://www.instagram.com/fizzandflourish
• Website: https://fizzandflourish.com
• Shout out to Chenel over on Instagram - go give her a follow: https://www.instagram.com/chenelabella/

Ever feel like your business is running you, instead of the other way around?

You’re ticking things off the to-do list, showing up online, keeping the orders going out the door… but everything still feels a bit chaotic. Like you’re always reacting rather than building with intention.

If that’s you…you probably just need systems that actually support your business with your life.

In this episode of Flourish: The Creative Business Podcast, we’re talking about how to build a business that works with your real life — whether you’re juggling parenting, a full-time job, chronic illness, or simply don’t have hours and hours to dedicate every week.

This isn’t about rigid schedules or doing more, it’s actually about doing less, but better. I’m sharing how systems helped me build a sustainable creative business while raising young children, and how you can start creating structure in a way that gives you back your time, energy and creativity.

Whether you’re an illustrator, designer, maker, or creative entrepreneur, this episode will help you reframe how you think about systems, and why they’re the quiet backbone of a business that lasts.

What We Cover in this Episode:

• Why winging it in your business is keeping you stuck
• How becoming a parent changed the way I work (and why that might resonate with you too)
• What systems really are, and why they’re not just for “Type A” people
• The power of time blocking and batching when you’ve got limited energy
• How a simple launch debrief system can make your next product release so much easier
• Why systems aren’t about perfection…they’re about protecting your peace
• A little teaser about a new offer I’ve been quietly working on 👀

Today’s Takeaway:

• You feel like you’re always scrambling to keep up with your business
• You want your business to support your life, not take over it
• You’ve tried planning, scheduling, or batching before but it didn’t quite stick
• You need a way to show up consistently without burning out
• You’re curious about how to build a creative business that grows sustainably, even when life is full

📌 Links and Resources:

(anything marked with * is an affiliate link)

• Episode 16: Batching Content: How to Show Up Online Without Burnout - https://www.fizzandflourish.com/16
• Episode 6: How to Start and Grow Your Email List (Without Feeling Overwhelmed) - https://www.fizzandflourish.com/6

• 1:1 Coaching Application form: https://www.fizzandflourish.com/coaching

• Join my Patreon for exclusive episodes: https://www.patreon.com/c/fizzandflourish

• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3

• Follow along on Instagram: https://www.instagram.com/fizzandflourish/

• Visit the website: https://www.fizzandflourish.com/

• Subscribe on YouTube: https://www.youtube.com/@fizzandflourish

Have you ever caught yourself thinking, “Who am I to be doing this?”
Maybe you’ve launched something new, finally started calling yourself a business owner, or set your prices with confidence - and then boom…imposter syndrome sneaks in and makes you question everything.

If that sounds familiar, you are so not alone.

In this episode of Flourish: The Creative Business Podcast, we’re diving into the very real, very sneaky world of imposter syndrome in your creative business, and how to reframe self-doubt so it doesn’t hold you back from showing up, sharing your work, and building the business you actually want.

Whether you’re a designer, illustrator, product-based business, or artist trying to turn your creativity into income, this episode will help you spot imposter syndrome when it shows up…and start moving through it with a bit more clarity and kindness.

What We Cover in this Episode:

• What imposter syndrome really is (and why it’s so common for creatives)
• How it shows up in your business decisions, from pricing your work to launching a product
• Why waiting to “feel ready” is keeping you stuck
• How to reframe self-doubt into a sign of growth, not failure
• The truth about calling yourself a business owner before the sales roll in
• Practical mindset tools to use when the “you’re not good enough” voice kicks in
• Why comparison on social media can trigger imposter syndrome (and how to protect your focus)
• My recent pricing wobble, and how a creative friend helped me see it for what it was

Today’s Takeaway:

• You’ve felt like you’re faking it in your creative business
• You’re holding back from launching or promoting your work because of fear or doubt
• You’ve started to compare your Year One to someone else’s Year Five
• You want practical ways to deal with the emotional side of being a creative entrepreneur

Links and Resources:

• 1:1 Coaching Application form: https://www.fizzandflourish.com/coaching

• Join my Patreon for exclusive episodes: https://www.patreon.com/c/fizzandflourish

• Ready to build your email list and funnels easily? I use Systeme*: https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3

• Follow along on Instagram: https://www.instagram.com/fizzandflourish/

• Visit the website: https://www.fizzandflourish.com/

• Subscribe on YouTube: https://www.youtube.com/@fizzandflourish