Adam Morgan spends this episode of Real Creative Leadership breaking down his five-level creative leadership maturity model, a system designed to help creative leaders at every stage of their career find new ways to engage with their work and spark creative innovation in every aspect of their business. With decades of experience, Adam explores why creative leaders should be helping lead organizations in more than just their own department, and how a fresh perspective can transform not only design and copy, but budgets and company mission statements, too.

Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.

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