Real Creative Leadership

Your bold creative ideas deserve playtime in front of leadership. Join Twilio CMO Chris Koehler and host Adam Morgan to learn how to foster a creative culture of trust, risk-taking, and insightful judgment, especially as AI speeds up marketing.

1:00 – Chris’s path to CMO

6:00 – Why B2B marketing defaults to safe

15:00 – Building a culture of creative risk-taking

24:00 – Using AI without losing judgment

#B2BMarketing #CreativeLeadership #CMO #MarketingLeadership #AIInMarketing

Successful AI implementation is more than just a software download. For Microsoft’s Jennifer Kattula, it’s about creating a robust framework that gives teams the structure they need to safely test the boundaries AI is helping us expand. Together with Adam Morgan, she explains why creative leaders have the responsibility to set the standard for AI implementation and how to mitigate risk without sacrificing creativity. 

Most brand events are forgettable. Jennifer Gardner’s aren’t. As creative director at ServiceNow, she’s mastered the art of turning immersive experiences into actual ROI — and it starts with purpose, not trends. In this episode she joins Adam Morgan to share how great events become a brand’s “front door,” blending storytelling, strategy, and human-centered design into moments people remember. From multisensory entrances to aligning executives months in advance, Jennifer reveals what separates events that just look good from ones that actually move the needle.

AI can generate content at scale — but it can’t replace good taste, clear judgment, or emotional connection. In the season 7 premiere of Real Creative Leadership, Adam Morgan explores why human creativity is becoming more valuable in the age of AI.

What if the best leaders weren’t the ones with all the answers, but the ones asking the right questions? Catharina Walker Eure, Nike’s director of innovation strategy, shares her “Arrows-Out” leadership approach: lead with empathy, build emotionally intelligent teams, and create space for people to do their best work. 

Prudential creative leader John Renz reveals why balancing ego with humility is the real key to leadership. From Bill Bernbach’s “humility card” to avoiding the ego trap, this episode of Real Creative Leadership shares lessons on building trust, giving better feedback, and leading creative teams with courage.

Debbie Millman, with over 20 years of hosting Design Matters, offers insights into what creative leadership is evolving into by 2025. From brand purpose to courage, she discusses how the best leaders inspire and uplift. A must-listen for anyone in the creative field.

In this episode, Real Creative Leadership host Adam Morgan is joined by Spotify Global Head of Video Content & Entertainment Donna Lamar to talk about building and protecting your creative identity. Learn how to align your personal values with your work, handle feedback without losing your voice, and inspire originality in yourself and your team.

Season 6 kicks off with a must-listen for senior creatives ready to take the next step. Host Adam Morgan breaks down what it really takes to land a Creative Director role —  the experiences you must have, the details to leave out, and the important questions you must ask. Discover how to position yourself for this next level of creative leadership, speak the language recruiters want to hear, and step into the role that unlocks greater influence across brands and organizations. Tune in now.

Real Creative Leadership reaches a landmark as its fifth season draws to a close — but we’re not done just yet. In our season finale, Host Adam Morgan takes listeners on a tour of the season’s most prescient insights and suggestions from our slate of compelling guests, featuring stories from brands like Delta, Paypal, and more. 

The creative landscape can seem unfamiliar as rapid changes to technology and markets can upend what’s worked for years. But Adam and his guests speak to this, proving that being flexible, agile, and committed to innovation can set the stage for opportunities that deliver great returns.