How well do you understand your audience? How do you hone in on your audience's needs, evaluate data and set up interactions to get a response?

Naomi Lantzman, a digital marketing consultant in the Tampa Florida area joins The Creative Marketing Zone Podcast to discuss the importance of using adaptive messaging with your marketing communications so you can better understand and get the most your audience's needs.

If you are like me, you probably get bombarded with these crap emails all day long of people trying to sell us stuff. As if we REALLY want to marry someone on the first date (lol). 

I recommend that it is best to focus your efforts by:

Putting out good educational content

Getting leads to opt-in from your lead magnet(s)

Good old fashion networking

Doing good work for your current clients

What are your thoughts on cold emailing to grow your business? Is it worth your time and effort?

I am thrilled to bring on Jeff Teschke, Founder and CEO of Forge3, Ltd, an award-winning digital agency and training company offering proven, cost-effective website and digital marketing solutions for insurance agencies, carriers, and associations.

On today’s episode with Jeff, we get to learn more about the importance of why niching down can be a game-changer for your business.

Twitter and LinkedIn can be great platforms to run paid traffic to your website. I talk about my experience using these platforms to drive results for clients on this week's solo podcast episode.

This week I have an awesome interview with Mike Nelson who is a fellow passionate marketer here today to share some ninja marketing secrets when it comes funnels, and how you can skyrocket your business by setting up some good marketing funnels.

Mike talks about:

- How to create and set up a good funnel

- How to get leads for super cheap

- Some advanced funnel tips

- What to avoid when setting up and running a funnel

- Facebook Messenger and Instagram Story ads

And so much more!

Whether you have heard of Business Networking International (BNI) or not, this is a podcast episode worth tuning in to.

I go over what BNI is and a creative ninja tip on how you can grow your business whether you decide to join a chapter or not.

If you are operating a business that needs to bring in the dough, then focusing on vanity metrics such as more followers on social media is not the way to go.

There needs to be a more strategic approach to get you from point A - where you are now, to point B - getting paid. Everything else is secondary.

Frank Goodman, founder of Bleeding Bulb, a cutting-edge digital agency joins me today to discuss this topic on how we can start focusing on the paid stuff now and the vanity stuff later.

Podcasting can be a great platform for you to build and grow your brand. However, success does not happen overnight.

If you are interested in pursuing podcasting for your business, then check out my top pros and cons from my own personal experience running a successful show.

Getting a beautifully designed website up and running should not be a cumbersome process.

Jared Gold, founder of WebsitebyTonight is here to talk about how you can get a beautifully designed website up and running in a few hours or less so you can focus on doing what you do best!

Jared is a Squarespace Specialist and he has a top-rated course on Udemy helping students get their websites set up.

If you are a solopreneur, small business or independent consultant, then this is the episode for you!

If you don't have the time to drive traffic to an epic piece of content or video and then run a retargeted ad, then this simple 3-step formula to rapidly grow your email list can be the next best thing for you.

This process works wonders when you are first starting out and you need to build an email list fast.

I hope you enjoy!