Welcome to another exciting episode of The Creative Marketing Zone Podcast! Today we have an exciting guest on the show, Mark Ghaida, Co-Founder of Unfazd Media, a digital marketing agency and full-service web-development company.

Unfazd Media helps small to medium-sized businesses separate themselves from their competition by building a strong brand online. They specialize in Facebook, Twitter, Instagram, LinkedIn, and video advertising to drive leads and sales for businesses. And on their web development side, they focus on website redesigns, mobile app creation, and software development.

Today we dive deep into how you can use Facebook ads to sell more real estate - how cool is that? 

Mark explains how he specifically uses targeted lead generation ads, and the steps that are involved to secure deal opportunities.

And by deal opportunities, I mean legit leads at a fraction of the cost you would normally pay through other advertising mediums - including Google. 

Be sure to tune in, take notes, and reach out to Mark with questions you have following this episode:

Key Highlights:

• How Mark started his career in social media particularly in driving better leads for businesses.
• Mark's recent success in using social media ads in the real estate sector and how his strategies work.
• Which social ad platforms are working better than others when running ads.
• Social advertising tips that work.
• Examples of campaigns Mark has worked on using his strategies and the end results.
• What to avoid when running social media ads.
• Changes to expect in the social ad landscape for real estate in the near future.
• And so much more!

How to Connect With Mark:

Website: Unfazd Media

Facebook: Mark Ghaida

Linkedin: Mark Ghaida

Twitter: @markhimself_

Instagram: @markghaida_

Youtube: Mark Ghaida

Welcome to another exciting episode of The Creative Marketing Zone Podcast! Today we have an exciting guest on the show, Amelia Roberts, Founder of Solutions by Amelia, an agency focused on making your brand stand out from the online chatter to ensure your messages reach your target audience in the healthcare space.

Solutions by Amelia supports professionals who wish to grow their business in the healthcare industry, and they help clients do "Entrepreneurship the Healthy Way" by using content to quicken the relationship development process, shorten sales cycles by developing outreach strategies, and supporting overall lead generation efforts.

Key Takeaways

• The state of marketing in the healthcare industry right now, what works and what doesn't work.
• Examples of content that generate the best results.
• Content that marketers should not be focused on or use in the healthcare space and why these do not work.
• Content distribution strategies and tactics that work best in today's healthcare marketing.
• The future of marketing in healthcare space and where marketing will be spent on the most in the future.

How to Connect with Amelia:

Website: Solutions by Amelia

Linkedin: Amelia Roberts

Twitter: @RN_Solutions

Instagram: @RN_Solutions

Facebook: @solutionsbyameliadotcom

Key Resources to Check Out:

The Business of Nursing Blog Page - these articles are dedicated to stories of nurses and business tips in the healthcare space. 

Resources That Make Business Easier - Amelia drops names here of the tools and resources to leverage that will help you build and scale your business. She even includes contacts at FiveRR she has worked with to help her with her marketing document needs. 

Welcome to another exciting episode of The Creative Marketing Zone Podcast! Today we have an exciting guest on the show, Ali Marie Hicks-Wright, Founder & CEO of Amari Creative, a full-service branding, and design studio focused on inventing and building high quality, everlasting brands through stunning design, captivating storytelling, and strategic marketing.

Amari Creative works with entrepreneurs to tell stories and bring insights into creating engaging and effective brand strategy, and they specialize and excel in bringing their clients' visual narratives and experiences to life.

Key Takeaways:

• Ali's take on some common problems business owners face when trying to build their brand.
• Key strategies business owners can use to help them focus on building their brand.
• The 3 V's for branding success and how these can be used to create a powerful brand strategy.
• Examples.
• Changes to expect in the near future. 
• And so much more!

Key Resources:

Make sure to grab your free copy below of the Amari Creative:

Brand Growth Workbook A free workbook meant to help businesses go through the first steps towards bringing their brand ideas to life. This awesome workbook also encourages you to dig deeper into your business' with the 3 V's so you can connect with more customers.

How to Connect With Ali:

Website: Amari Creative

Instagram: @amaricreative

Facebook: @amaricreative

Twitter: @amaricreative

Linkedin: Ali Hicks-Wright

Welcome to another exciting episode of The Creative Marketing Zone Podcast! We are thrilled to feature an exciting guest on our show today, Jennifer Arnold, founder of InnovaMap, a content marketing firm with a passion for science and creativity! 

Jennifer has a Ph.D. in neuroscience and she has a background and passion for neuromarketing! In today's fun and informative episode, we dive deep into the concept of what neuromarketing is all about and how marketers can use this concept to help them better stand out. 

Key Takeaways:

• How Jennifer started her career in neuromarketing
• What is neuromarketing, and how does it work
• How neuromarketing can be applied to content marketing
• What works, and what doesn't in neuromarketing - including some examples
• Where Jennifer sees the future of neuromarketing in the next few years

Key Resources:

How to Connect with Your Target Audience - FREE ebook: This is the free e-book pinned in Jennifer's Twitter where you can learn more about neuromarketing and how you can use this concept for your marketing strategies.

InnovaMap eLearning: This is the InnovaMap e-course that offers a deeper look at neuromarketing and its relevance in marketing to help you grow your business.  

How To Connect With Jennifer:

Website: InnovaMap

Linkedin: Jennifer Arnold

Twitter: @InnovaMap

Facebook: @innovamap

December 1, 2017, marked my first full year in business, and what a year it was! 

The entire year wasn't all glitz and glamour. There were some low-points throughout the year that taught me many lessons along this journey, both personally and professionally. 

As I mentioned in a previous solo episode, never be shy to celebrate our successes. However, we should also reflect on what went wrong and learn from these mistakes so we don't make them again. 

This solo episode highlights my year in review and the exciting things in store ahead. 

I open up and share:

• My background leading all the way up to how I started my business - it was years in the making. And there are some funny stories on this journey!
• Why I started my business.
• What I learned along the way that helped me grow personally and professionally before I started my business.
• What went right in my business in 2017 - the success stories.
• What went wrong and the mistakes I made. 
• And much more!

I also reveal what's in store for The Creative Marketing Zone in 2018 and beyond! Make sure to tune into this episode until the end as I hope you can learn from my journey. 

Lastly, I encourage you to connect with me on social media and let me know how this podcast helped you personally and professionally. You can connect with me on:

Instagram: @thecreativemarketingzone

Twitter: @CreativeMZone

Linkedin: Eric Koch

Facebook: @TheCreativeMarketingZone

I hope you enjoy the episode. Be sure to subscribe to the podcast on iTunes or the platform you are listening to podcasts on, and like, comment, share!

I am thrilled to feature a very special guest, Ansa Edim, CEO and Founder of Branded Marketing Strategies who shares exclusive tips to ensure you pick the perfect name for your business to build and grow your brand.

From helping businesses launch all the way to reminding them of their original greatness, Branded Marketing Strategies does it all!

And in this episode, Ansa and I have a fun time discussing why having a good name for your business is important, how you can go about developing a great brand name, examples of good brands (and some examples of not so good ones), and so much more! 

There's even a Batman reference and discussion in the episode, for all you fans! 

I hope you enjoy!

Key Takeaways:

• How Ansa you come up with her business.
• How business owners and marketers can develop the right name for their business.
• What to avoid when naming a business
• Great examples
• Lousy examples

How To Connect With Ansa:

Website: Branded Marketing Strategies

Linkedin: Ansa Edim

Welcome back to another exciting episode of The Creative Marketing Zone podcast! Today we have a familiar voice on the show, Mike Rudd!

As you may recall, Mike was on back in episode 10, and he shared a wealth of knowledge about the importance of storytelling, why companies need to be leveraging more of it, and some excellent examples of brands leveraging stories to elevate their brand. 

Mike is a successful serial marketer working with clients of many well-known brands to help them creatively stand out in the digital landscape.

Currently, Mike is the Moneyball Media Buying and Digital Lead Generation Partner at Hutchinson Media Consultants, a media fusion agency that provides both traditional and digital media buying, creative and passionate digital media marketing strategies and more.

Mike is also the founder of Marketing Fun with Mike, which is all about helping people live the life they deserve, and Hashtag 59, a fun and adventurous travel blog. And he is also the author of several books, including the newest one that just hit the streets – The Passionate Marketing Revolution (PMR) the Time is NOW – which I am going to be picking his brain about today.

Key Takeaways From the Episode:

• We all know the 4 P's of Marketing- product price, place, and promotion. Mike introduces three (3) new P's to the mix and why marketers need to incorporate these three additional P's to elevate their brand status and business growth. 
• Which "P" should deserve the most attention and why?
• What "P" deserves the least attention?
• How Mike came up with the concept to enhance the 4 P's for effective marketing.
• Mike shares insights regarding the book publishing process, specifically in the self-publishing route. 
• And so much more! 

Key Resources:

• The Passionate Marketing Revolution (PMR) the Time is NOW, Mike's latest book where the new P's of Marketing is discussed is available on the Marketing Fun With Mike website and on Amazon.com.
• CreateSpace.com, an Amazon company, helps independent self-publishers print books on demand or wholesale. 

How To Connect With Mike:

Website: Marketing Fun With Mike

Hutchinson Media Consultants

Hashtag 59

Linkedin: Mike Rudd

Instagram: @marketingfunwithmike

@hashtag59_travel

Facebook: @marketingfunwithmike

Twitter:  @MarketingMikeR

Welcome to another exciting episode of The Creative Marketing Zone Podcast. Today we have an exciting guest on the show, Sherron Washington of The P3 Solution!

Sherron is the founder and CEO of the P3 Solution, a full-service marketing, and communications firm located in Silver Spring, MD that specializes in providing simple strategy, design and social media marketing solutions for small businesses, non-profit organizations, associations, and entrepreneurs.

Sherron is also the creator and host of Market Simple: The Summit, which is an annual interactive one-day marketing and communications summit that is designed to help small businesses and entrepreneurs learn how to simply and effectively market themselves and their businesses.

She is the author and publisher of two books, The Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps and Market Simple: The Blueprint for Building a One-Page Marketing Plan, as well as a monthly columnist for SmartCEO Magazine and a contributor for Black Enterprise Magazine on topics about social media, and a speaker, trainer & professor.

Key Takeaways From the Episode:

• The tools and platforms Sherron has migrated from using in her marketing from when she first started her company 12 years ago, and the tools she uses today. 
• Four great analogies of various social media platforms - e.g. why Facebook is similar to the watercooler gossip station. 
• Tactics to simplify your overall marketing.
• Where we may see the future of marketing 11-12 years from now.
• And so much more! 

Key Resources:

• Learn more about Marketing tips, strategies, and new trends with Sherron's Facebook group, P3 Marketing Mashup. Connect with fellow marketers and business owners and create a network that can help you grow your business.
• Look out for Sherron's upcoming show, Marketing Therapy, where she will talk with top marketers who will share their tips, strategies, and solutions for marketing success.

How To Connect With Sherron:

Website: The P3 Solution

Linkedin: The P3 Solution

Instagram: @thep3solution

Facebook: @TheP3Solution

Twitter: @theP3Solution

Welcome to another exciting episode of The Creative Marketing Zone Podcast. Today we have an exciting guest on the show, Maggie Gentry of MaggieGentry.com!

Maggie is a successful and highly sought out business coach and marketing consultant specializing in helping solopreneurs and creative entrepreneurs Own Their Why so they can grow their business intentionally.

Coming from a business background and working in the creative sphere, Maggie helps her clients navigate the waters when it comes to making those tough business decisions, and she puts together custom marketing plans that are built around core values.

On today's episode, Maggie will share how this process works. She will also dive into how this all ties into marketing, and how you can be a much more effective marketer and business owner by incorporating this practice.

Key Takeaways From the Episode:

• What is Owning Your Why all about, and why is this concept so important in this day and age?
• How does this tie into marketing?
• How can creatives use this concept to develop a powerful story?
• How can marketers set themselves apart when using the Own Your Why Concept?

Key Resources:

• 5 Mini-Lessons from Own Your Why® here. This is an awesome freebie! Each week you will receive a well-put-together email that walks you through the next step in identifying and owning your why - there are even some really good work assignments to complete! Just scroll to the bottom of the home page to sign up!
• Be Sure To Get Your 2018 Year Ahead Planning Bundle! For a limited time, Maggie is selling her awesome 2018 planning toolkit, complete with worksheets to help you not only set your goals but to also help hold you accountable as the year progresses. A must have for any marketer or business owner!

How To Connect With Maggie:

Website: maggiegentry.com/

Instagram: @maggiegetry_

Facebook: MaggieGentry 

Back in episode 10, we discussed how storytelling can be used to strengthen your brand. Today we have an awesome guest on our show to discuss storytelling insights to elevate your brand equity and create more impactful campaigns!

Cole Hernandez is the founder of Pink Graffiti, a digital storytelling agency that specializes in social media strategy/advertising, brand marketing, and public relations.

With nearly 14 years of experience working as a marketing strategist and communications executive for top hospitality brands, such as 1 Hotels and Lotte New York Palace, and partnering with numerous wellness, lifestyle/fashion and non-profit companies, Cole knows a thing or two about running successful marketing campaigns using storytelling, which we will explore today.

Key Takeaways From the Episode:

• Why storytelling is important, and how it can be used to help elevate a company's brand in the hospitality and tourism sector. 
• Awesome examples.
• Essential factors marketers and/or business owners need to keep in mind when creating impactful stories.
• Strategies and tactics marketers and/or business owners need to leverage to spread the story.
• The future of storytelling and the strategies, tactics, and platforms to be leveraging in 2018.

How To Connect With Cole:

Website: https://www.pinkgraffiti.co/

Email: [email protected]

Linkedin: https://www.linkedin.com/in/digitalstorytellingexpert/

Instagram: @pinkgraffiti.co

Twitter: @pinkgraffiti_co

Facebook: https://www.facebook.com/pinkgraffiti.co/

https://www.facebook.com/coledez

Additional Resources:

The Moth