In Episode 3, Jessica dives into creativity: how we define it, how we can be more of it, the myth of creatives vs. non-creatives, where creativity goes if we don’t access it, its relationship to fun and joy, its ineffable and immeasurable quality, and how the corporate world and creativity often don’t play well together. This episode is for the card-carrying creatives AND those who think they’ve lost theirs (or never had one).
Topic: What creativity really means, how we can nurture it, and how corporate culture often squashes it
1:41 Lessons from Einstein
3:10 Creativity, rest, and joy
4:44 Lessons from 6th graders
7:35 Why corporate doesn’t play well with creativity
9:30 KPIs vs. creativity
10:53 Lessons from Bob Ross
11:54 A creativity recipe
Quotes: “We have this thing in our culture today where we evaluate merit based on level of overcommitment. But if you really want to access real creativity, you have to build in some unstructured, freer, quieter, alone time or time in nature.”
“Because creativity tends to defy predictability and even measurability—it has this ineffable quality—this old paradigm work culture just doesn’t know what to do with creativity, or it’s actually often squashing it. It’s like corporate wants creativity’s amazing results, but they’re not actually hospitable to its visit. It’s like, 'Think outside the box!' but what they mean is, 'Give me some version of: not the box we have, something better, but not actually that different, not so different that it makes us uncomfortable.' When in actuality, creativity might just burn the whole box down.”
“Creativity has this inherent element that’s ephemeral, it’s not always logical or measurable, it’s not super predictable, it’s very unique to each individual, it’s ever-changing, it even defies definition, and it’s inherently vulnerable and messy… but, creativity is also essential for true growth, whether personal or corporate."
More writings & musings from Jessica @jessica.ann.wilbert
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