In this episode of The Creative Niche Podcast, we sit down with Reggie Buehrer for a candid conversation about innovation, purpose, and what it means to build a business with the future in mind.
Reggie speaks from decades of experience as an entrepreneur and founder, addressing the reality that innovation is rarely clean or predictable. He shares why research and development are often costly and uncomfortable, why value matters more than novelty, and why businesses that stop moving forward inevitably fall behind.
The conversation also explores applying innovation in defined markets like churches and cemeteries, where adding value means respecting tradition while thoughtfully introducing new possibilities. Reggie explains why growth must be intentional, especially when you’re building for the next generation rather than coasting toward retirement.
Throughout the episode, Reggie returns to a central idea: purpose drives progress. Comfort may feel safe, but it rarely leads anywhere meaningful. Vision, responsibility, and a willingness to stay uncomfortable are what keep businesses, teams, and leaders moving forward.
🎙️ The Creative Niche Podcast explores faith, leadership, creativity, and the real work behind building something that lasts.
00:00 Introduction: Innovation & Entrepreneurship
01:46 Digital Printed Art Glass & New Product Launching
04:46 Technology Disruption: Kodak, Blockbuster & Netflix
10:31 Calculated Risk-Taking in Business
12:46 Entrepreneur vs Employee Mindset
17:31 R&D Costs, Innovation & Pivoting
22:16 Learning Through Failure & Experimentation
25:46 Why Innovation Drives Sales
29:16 Marketing Strategy & Target Audience
33:16 Creating Customer Value
36:46 Innovation in Stained Glass, Churches & Cemeteries
40:16 The Danger of Coasting in Business
42:46 Final Thoughts: Innovate & Keep Growing