The Creative Nonprofit

Everything has become media, and obviously, nonprofits want to be in it! My guest this week, Dr. Shani Horowitz-Rozen researches just this, and joins us to share her insights into the relationship between media and nonprofits - particularly looking at how nonprofits can better utilize mass media to make strategic change happen.

Dr. Shani Horowitz-Rozen is a scholar and professional communication expert. She helps change-makers to communicate their story of social impact.

Her work combines communication research and marketing techniques to help businesses, nonprofits, and activists design their communication strategies and increase fundraising opportunities. She has more than a decade of experience working as a professional marketing consultant for nonprofits, in the US and Israel.

Dr. Horowitz-Rozen holds a Ph.D. in communication and political studies (2015, Bar-Ilan University, Israel), and was a fellow at CUNY's Center on Philanthropy and Civil Society International Fellows program (2017). Her research focuses on mass media coverage of philanthropy, donors, and nonprofits and the media's role as a philanthropic actor.

Her recent academic article "Framing philanthropy in time of war" was published at the International Journal of Communication (2018).

Dr. Horowitz-Rozen writes about media and philanthropy in her blog on Medium

You can read more about her work on her website: https://www.communicatingimpact.com/ and on twitter @ImpactNarrative

In this interview we dive into everything from why you might not want to be in media coverage, how the media industry is changing based on $1.8 billion dollars of funding, and how we can have better chances of being in the right media for the right reasons.

To view more go to https://methodiccontent.com/episode15

Today was a special day, I got to invite my friend Phil Manzano to The Creative Nonprofit podcast for a chat. When I first met Phil earlier this year, I instantly knew that he would be a fantastic person to have on this show.

Phil is the Head of Marketing Communications at Keela. He has worked as a communications professional within the sector at many levels: grassroots, local, regional and national. Now, he spends his time telling powerful stories of impact and is devoted to helping nonprofits do good, better. Keela is a certified B Corporation that creates software specifically for the nonprofit sector. They do everything from donor management, CRM, email marketing and much more.

But I wasn't looking to have Phil on to talk about marketing, perhaps in the future. What I really wanted to dive into was his experience with technology planning and purchasing for nonprofits. With technology being so essential to the creative professional's heart, it's imperative that we know how to manage our systems and make logical decisions to invest in our future technology.

For more information and links visit https://methodiccontent.com/episode11/