In this episode of The Creative Viz, Scott Baumberger sits down with Deren Akinci, VP of Marketing and Strategy at ACE Project Marketing Group, to discuss scaling success in real estate marketing. Learn how ACE helps developers achieve measurable results by tailoring strategies that work in today’s challenging market.

Deren shares insights on:

Whether you're a developer, marketer, or industry professional, this episode is packed with actionable advice to take your real estate marketing to the next level.

In this episode of The Creative Viz Podcast, Scott Baumberger speaks with Alicyn Emerick, Director of Marketing and Communications at Greenberg Gibbons in Baltimore, Maryland. Alicyn discusses the company's strong focus on retail and mixed-use development, emphasizing the recent growth and success in leasing momentum. She shares insights into Greenberg Gibbons' strategy of revitalizing distressed properties and expanding into new markets across the East Coast. Alicyn highlights the importance of experiential retail, community involvement, as well as the role of architectural visualization (archviz) in their projects. She also touches on the use of AI tools in marketing and tenant engagement, and shares a success story from the Sea Turtle Marketplace project in Hilton Head, South Carolina.

In this episode of The Creative Viz Podcast, Scott Baumberger talks with Alaina Jackson, Director of Sales and Marketing at PeakMade Real Estate in Fort Worth, Texas. Alaina shares insights into her role overseeing multifamily and student housing management, the integration of sales and marketing teams, and the company's recent expansion into Canada. She highlights the benefits of their streamlined marketing strategies and the use of AI tools to enhance leasing and resident experiences. Additionally, Alaina emphasizes the critical role of architectural visualization (archviz) in their marketing efforts, using high-quality renderings and virtual tours to attract potential renters. She also discusses the importance of convenience and modern amenities for renters and shares a success story from a development project in West Midtown Atlanta.

In this episode of The Creative Viz Podcast, Scott Baumberger speaks with Mike Grill, Development Manager at Alliance Residential Company in Atlanta. Mike discusses his transition from architecture to development and his role in pre-development as an in-house architect. They explore Alliance’s focus on workforce housing and the shift towards suburban developments to provide affordable living for essential workers. Mike shares insights into the speed and efficiency of using a prototype for these projects, the challenges of site selection, and the importance of a compelling story for market-rate projects. He also highlights the use of architectural visualization (archviz) as a crucial design and marketing tool, which helps in understanding and promoting their developments. Mike concludes by emphasizing the importance of collaboration and integrated development processes at Alliance.

In this episode of The Creative Viz Podcast, host Scott Baumberger speaks with Margo Utter, Development Manager at Stiles Development in Fort Lauderdale, Florida. They discuss the challenges and opportunities in the multifamily housing market in 2024, focusing on the high demand and affordability issues in South Florida. Margo shares insights into Stiles’ comprehensive approach to development, the impact of the Live Local Act on affordable housing, and the benefits of having an internal development team. She also highlights the importance of mentorship and initiatives to increase opportunities for women in the development industry.

In this episode of The Creative Viz Podcast, host Scott Baumberger speaks with Jason Moshizuki, VP of Development at NRP Group. They discuss NRP's extensive growth and their innovative approach to multifamily housing development across 17 states. Jason shares insights on their transition from affordable housing to market-rate projects, and their current focus on "attainable housing" to address the need for workforce housing. He highlights the challenges in site selection, navigating high-interest environments, and maintaining high-quality standards. One particularly interesting observation is how NRP's affordable housing projects often resemble market-rate developments due to stringent design requirements. This episode offers valuable perspectives on the future of housing development and urban planning.

In this episode of The Creative Viz Podcast, Scott Baumberger talks with Landen Burcham, Development Manager at Denton Floyd Real Estate Group in Louisville. Landen shares his journey from city planning to real estate development and discusses the intricacies of affordable housing. He explains how affordable housing projects are funded, the importance of state and local programs, and the challenges of financing and zoning. Landen also highlights the benefits of having an in-house design team. He concludes by sharing a recent success story of a historic adaptive reuse project and the innovative strategies they employ to navigate the current market challenges

In this episode of The Creative Viz Podcast, Scott Baumberger talks with Sam Mehra, Development Project Manager at Boos Development. Sam shares his journey from studying civil engineering in India to working in construction and now in real estate development in the USA. He discusses the importance of understanding every aspect of construction, from subcontractor work to general contracting, and how this knowledge shapes his approach to development projects. Sam emphasizes the value of planning, communication, and accountability in ensuring project success. He also shares insights from recent projects, including a challenging development in Minnesota, and highlights the importance of learning from past experiences to improve future outcomes.

In Episode 16 of The Creative Viz Podcast, host Scott Baumberger sits down with Jason Hughes, Talent Development Manager at Cortland, based in Houston. Jason explains his role, emphasizing the company's focus on science and data-driven training for their associates, which has won awards and is conducted personally at their apartment communities. Cortland, originally a development company, now manages over 80,000 apartment homes with a strong emphasis on resident experience, driven by extensive resident surveys and feedback.

Key takeaways from the episode include:

In this episode of the CreativeViz Podcast, we speak with Sam Hudd of Atlas Management, delving into the dynamic world of real estate development and asset management in 2024. We explore the challenges posed by fluctuating interest rates, strategies for long-term property management, and the impact of technological advances on the industry. Sam shares insights on maintaining optimism amid challenges, strategies for long-term asset management, and how digital tools are revolutionizing property management efficiencies.