CAC, LTV, KPI, the list goes on and on.

There's 1000 metrics to track in the world of marketing, but how many of them actually lead to results?

In today's episode, we touch on the 12 metrics you should definitely be tracking across your website, social media, email marketing, and sales, to get the best idea of what's working (and what's not).

We also cover 5 metrics that look good on paper but may not actually be helping your business.

Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes.

GET HELP WITH YOUR MARKETING

Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart

The Canva Code Guidebook: https://www.dybmedia.org/canvacode

LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

Black Friday isn’t even the biggest spending holiday of the year, so why would you bank your whole business promo schedule on that?

In today’s episode, we talk about the biggest spending holidays of the year and how to find the best ones to take advantage of for YOUR business.

Dylan also breaks down the O.A.R. Method to help you build the right promo for the right time.

Thanks for listening! Please leave us a review and be sure to subscribe to stay tuned for future episodes.

GET HELP WITH YOUR MARKETING

Marketing Jumpstart Kit: https://www.dybmedia.org/jumpstart

The Canva Code Guidebook: https://www.dybmedia.org/canvacode

LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

As a business owner and a parent, my schedule is jam packed. Not to mention adding on a normal 9-5 and wanting to stay fit.

With so much on my schedule, I constantly am reflecting on what that schedule looks like to make sure my projects and my passions are moving forward.

Today's episode talks about one of the many things I've learned to audit my time and focus on the right things.

Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below!

LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/

Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!

LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

How Nike’s Partnership with Michael Jordan Revolutionized Brand EndorsementsIn this episode we explore the journey of how Nike's revolutionary deal with Michael Jordan transformed the company from a small apparel business into a global giant.

We look at the financial numbers, strategic decisions, and long-term impacts of Michael Jordan's endorsement deal, and how this blueprint has influenced modern athlete collaborations with brands like LeBron James with Nike and Steph Curry with Under Armour.

And finally, we look at how small businesses can apply these principles through influencer partnerships to grow their brand in today's social media landscape!

Learn the key steps to finding the right influencer, crafting mutually beneficial deals, and fostering long-term relationships.00:00 - The Michael Jordan Effect: Nike's Transformation04:56 - Modern Athlete Collaborations07:37 - Applying Big Brand Strategies to Small Businesses08:05 - Finding and Engaging the Right Influencer09:24 - Structuring a Successful Influencer Agreement11:09 - Building Long-Term Relationships with Influencers13:37 - Conclusion and Final Thoughts

There's one person you need on your side, in your corner, on your team at all times.

It's not a parent, a partner, or a friend.

Listen in on who the most important person to have in YOUr corner is.

Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below!

LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/

Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!

LET’S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

A quick episode of Car Talk this week on The Creativity Code!

In this episode of Dylan talks about balancing sales and marketing in business.

What is the biggest mistake businesses make when handling both sales and marketing?

It's important to balance your resources when it comes to sales and marketing, no matter the size of your business. The episode emphasizes the synergy between sales and marketing and how it can lead to more efficient and scalable business operations.

Thanks for listening! Let me know what you think or if there are features you want to see more of in the comments below!

LOOKING FOR MARKETING HELP?Check out my website for templates for social media, downloadable PDFs, planners, and so much more! See it here: https://www.dybmedia.org/

Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!

LET'S BE FRIENDSWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

TIMELINE00:00 Biggest Mistake in Sales and Marketing00:55 The Importance of Marketing01:42 Sales vs. Marketing: Short-term vs. Long-term02:59 Integrating Sales and Marketing for Success04:11 Conclusion and Final Thoughts

Maximizing Your Content Strategy: Target Audience, Pillars, and Tools | Car Talk Ep. 2

In this episode of 'Car Talk', we dive into content strategy for businesses, focusing on understanding your audience, setting goals, developing content pillars, and efficiently scheduling posts.

We answer key questions about what to post based on your target audience, the importance of content pillars, the effectiveness of hashtags, and the best tools for scheduling content. Additionally, we discuss the elements of a memorable tagline or slogan.

Whether you're new to social media marketing or looking to refine your strategy, this episode offers valuable insights to help you succeed!

Thanks for listening, let me know what you thought, if there are questions you want answered, or if there are features you want to see more of in the comments below!

Have a question you want answered? Drop it in the comments below!

→ SUBSCRIBE to get more tips, tricks, and trainings just like this and click the notification bell 🔔 to stay up to date when I upload new videos!

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📸 Instagram: @the_dybennett

🤝 LinkedIn: https://www.linkedin.com/in/the-dybennett/

TIMESTAMPS

00:00 Understanding Your Audience

00:59 Setting Content Goals

01:23 Creating Content Pillars

04:20 Using Hashtags Effectively

05:38 Efficient Content Scheduling

07:28 Crafting Memorable Taglines

08:32 Conclusion and Engagement

We're trying out a new format in today's quick episode!

Dylan answers three questions about marketing your small business on the go in a rapid-fire Q&A.

1. How often should I be marketing my business?

2. How do I determine my budget?

3. Should I do my marketing myself or hire?

This is a new format we are testing so if it's something you enjoyed, please let us know so we can keep creating more!

Also, if you have questions you'd like answered in this style, send them to Dylan on social media (@the_dybennett) or comment on the show on Spotify!

➢ Don't forget to lick the SUBSCRIBE button so you never miss an episode!

➢ CONNECT WITH MEWebsite: https://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

Marketing your small business can be complicated, especially in a world of digital.

In this episode, Dylan covers the 4 areas he recommends to start marketing your business if you were starting out today.

Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!

➢ NEED HELP FROM A FRACTIONAL CMO?I help small businesses create foundational marketing strategies, build systems, and train your team to manage it all to take a load off your plate.

If you're looking for help, visit my website to learn more: https://www.dybmedia.org/Or book a 30-minute discovery call today: https://calendly.com/dylan-dybmedia/30-minute-discovery-call

➢ Want to see the video version of this episode with visual walk throughs of every trick, feature, and tip? Check out my YouTube Channel! (link below)

➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!

➢ CONNECT WITH MEWebsite: http://www.dybmedia.orgInstagram, Threads, & TikTok: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A

In this episode, I share my personal toolkit for optimizing time and staying organized in my multifaceted roles as a marketing director and small business owner.

I break down the specific tools he uses for:

• content creation & editing
• project management
• communication
• automation
• and more!

I even highlight the utility and adaptability of each tool and provide practical examples of how they enhance my daily workflow.

By the end of the episode, you’ll have a list of 10 tools that can help you stay creative and efficient in your own content.

➢ CHAPTERS

00:00 - Introduction to the Creative Code01:03 - Tool 1: Mastering Notion02:07 - Tool 2: Creating with Canva03:47 - Tool 3: Organizing with ToDoIst05:05 - Tool 4: Communicating with Gmail and Slack07:28 - Tool 5: Storing with Google Drive and Dropbox08:56 - Tool 6: Staying Creative with Apple Music09:53 - Tool 7: Editing with Descript and Splice11:27 - Tool 8: Scheduling with Later13:24 - Tool 9: Automating with Zapier15:00 - Conclusion and Recap

Thanks for listening, let me know what you thought or if there are features you want to see more of in the comments below!

➢ LOOKING FOR TEMPLATES?Check out the store on my website for templates for social media, downloadable PDFs, planners, and so much more! More templates are added every month. See it here:https://www.dybmedia.org/category/all-products

➢ Click the SUBSCRIBE button to get more tips, tricks, and trainings just like this!

➢ CONNECT WITH MEWebsite: http://www.dybmedia.orgInstagram: @the_dybennettLinkedIn: https://www.linkedin.com/in/the-dybennett/YouTube: https://www.youtube.com/channel/UC8EpLDui7lxhXz0oIMDbv8A