In this episode, James explains WHY you need a marketing portfolio.
A marketing portfolio is a valuable asset for any marketing expert (you!) looking to highlight their achievements and skills.
Coupled with a strong resume, it can give your career a huge boost with your job search.
While a resume tells employers and head-hunters what you do, a portfolio shows how you do it.
This makes your experience more compelling to job recruiters or prospective clients.
People are more likely to show interest in your work if you provide them with evidence of your achievements.
On top of that, a marketing portfolio offers inspiration to the people who might want to work with you. When presented with compelling examples of your work, your audience can better envision the kinds of projects you’ll create for them.
Finally, putting your portfolio online helps establish your authority in the industry. By building your online presence, you build credibility in your field. It also makes it much easier for people to find and contact you for professional opportunities.
Good luck and stay tuned for my next post detailing why to include in a #portfolio!
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