The Creator Ledger

Jayde Powell quit her job in 2021 with one month of savings: $10,000.

Last year she made $250,000. This year she is on track for $500,000 with less than half the workload.

Jayde is a social media strategist and creator known for her presence on LinkedIn, which she calls “The Briefcase App.” In this episode, she walks through how her business runs: where the money comes from, who gets paid, and how she structures brand deals.

In this episode:

How her income splits between brand partnerships and fractional consulting:
1. Why she left corporate with only $10,000 saved
2. How her manager, publicist, and nine contractors get paid
3. The menu-style proposals she sends brands to raise deal size
4. A virtual summit that made $10,000 in profit
5. Why she cut her calendar from 180 engagements in 2025 to about 80
6. Her plan to retire from social media at 40
7. How she decides what to post on LinkedIn

Connect with Jayde:
LinkedIn:   / jaydeipowell 
Instagram:   / jaydeipowell 

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