It’s impossible to describe Carianne Brinkman’s work ethos without using the word “authenticity”. The quality has become a through line for the President of Blackheart and filmmaker who has dedicated her career to creativity, innovation and supporting artists' visions, while also forging new paths for Blackheart, such as the 2018 Joan Jett biopic, Bad Reputation, which she co-produced. In this episode of The Reinventionists Podcast, Joe Jackman and Carianne discuss the importance of humanity in business, the current pent-up demand for reinvention—and the innovation catalyzed by the ongoing pandemic. Blackheart began as a record label out of necessity: the misogyny-led music industry wouldn’t sign Joan Jett as a guitar playing female rock musician. Today, Blackheart is diversifying under Carianne’s leadership into film, TV, books and “possibility fashion,” she hints.