When Prince Ghuman, a neuromarketer and prolific entrepreneur, got together with his long-time neuroscientist friend Matt Johnson, they realized that combining their expertise could unlock a deeper, psychological blueprint for consumer behavior. Together, they wrote a book on the subject called Blindsight, and have inspired innovation for brands like Nike, Old Navy, Athleta, and more. They’ve also contributed to Psychology Today, Business Insider and BBC World News. So, how is this brilliant team of mind and marketing reshaping the way we communicate, understand, engage and inspire?
In this fascinating episode of The Reinventionists Podcast, Joe, Prince, and Matt discuss what neuromarketing is and how it’s revealing remarkable insights on how and when people make key decisions. Discover how AI plays a role in uncovering psychological data that can inform future headlines and creative, what the world of marketing will look like in ten years, the value of failure, and what the secret and the science is to innovating richer, deeper, more emotional experiences with your customers.