The Reinventionists

Every podcast has its path. What started as an opportunity to share insights from Joe Jackman’s book, The Reinventionist Mindset,transformed into a platform for meaningful conversations with trailblazers from all walks of industries. In his final Reinventionist podcast, Joe recounts what he’s learned about the world since the pandemic and how his guests’ rich insights influenced his perception of change, culture, habits, and community. Joined by fellow Reinventionist Mike Kasprow, listen as Joe dives into how to empower a strong team, the importance of The Values Economy, the lessons of failure, and what’s next for him as he steps into a bold, new role.

As the founder of Tokyo Smoke, Lorne is not only the Godfather of Cannabis in Canada — according to Forbes — but the Godfather of design thinking. His belief that great brands are built from strong DNA not only defined the cannabis retail experience but has fueled his ability to build a strong culture, community and movement with everything he touches. His mission to make the world a better place through ground-breaking design began early as an architect, where he solved complex issues in creative and organized ways. He then applied those disciples to a range of lifestyle brands, including clothing, coffee, cannabis, and now, psychedelics. According to Lorne, products should be experiences people connect to on a deeper level. In this podcast, he reveals how he spots trends even before they happen, his relentless pursuit to change the world, and how he plans to reinvent the pharmaceutical business.

Alex Bogusky has inspired people with his ideas, leadership, and vision for over twenty years. He’s founded award-winning ad agencies, created ground-breaking initiatives such as the “Truth” campaign, worked with Vice President Al Gore to debunk the notion of “Clean Coal”, and managed to create the most highly viewed streaming web event to date. Alex is a man who advocates for originality in a carbon-copy world and constantly pursues to know himself to express ideas that ignite change. In this podcast, Alex gets candid with Joe Jackman about what fuels true creativity, how to manifest something new in an ever-changing world, and his perspective on psychedelics!   

As a model turned real estate agent turned hotel owner, Jersey Banks set out to create spaces for exploration and engagement. As the co-founder of Urban Cowboy and The Dive Motel — an all-female managed hotel brand popping up in Brooklyn, Nashville and Catskills, Banks creates experiences where people “arrive as strangers, leave as friends”. In fact, when you walk into an Urban Cowboy property, there’s such a welcoming southwestern vibe it’s impossible not to connect with the guests or the staff. But what makes a space thrive? What makes the environment and the experience unforgettable? According to Banks, hospitality is a creative industry. Discover how this belief sparks innovation, how every space serves a need, and what enables her as a woman leader to disrupt the industry.

Fabien Cousteau is many things — Oceanographic Explorer, Environmental Advocate, famed Aquanaut, Producer, and Community Builder. As Jacques-Yves Cousteau’s first grandson, the apple didn’t fall far from the tree. Fabien’s passion for the ocean and its environmental impact began early in life when he joined his grandfather’s oceanic expeditions. Since then, he has become an Explorer-At-Large for National Geographic and appeared on numerous major television networks. He has spearheaded multiple cause-driven charities and environmental projects, and founded the Fabien Cousteau Ocean Learning Center (OLC) to make a positive change in the world.

In this episode, he reveals what drove him to create OLC and how it’s currently providing people with the opportunity to be part of the solution. How do language and our everyday decisions influence our communities? What was it like to live in the ocean for a month during the world’s longest science expedition ever? And what can businesses do to operate more sustainably? Get inside the curious mind of an ambitious explorer impacting the world today. 

When Prince Ghuman, a neuromarketer and prolific entrepreneur, got together with his long-time neuroscientist friend Matt Johnson, they realized that combining their expertise could unlock a deeper, psychological blueprint for consumer behavior. Together, they wrote a book on the subject called Blindsight, and have inspired innovation for brands like Nike, Old Navy, Athleta, and more. They’ve also contributed to Psychology Today, Business Insider and BBC World News. So, how is this brilliant team of mind and marketing reshaping the way we communicate, understand, engage and inspire?

In this fascinating episode of The Reinventionists Podcast, Joe, Prince, and Matt discuss what neuromarketing is and how it’s revealing remarkable insights on how and when people make key decisions. Discover how AI plays a role in uncovering psychological data that can inform future headlines and creative, what the world of marketing will look like in ten years, the value of failure, and what the secret and the science is to innovating richer, deeper, more emotional experiences with your customers. 

Brand architect, creative visionary, serial entrepreneur, fashion legend, business leader—Joe Mimran is difficult to pin down in just one title. For Canadians, he doesn’t need one. Mimran, perhaps best known for launching beloved brands Club Monaco and Joe Fresh, has become a household name—and that was before his stint on CBC’s popular reality TV show, Dragons’ Den. 

Join Joe Jackman, Jackman Founder and CEO, as he and Mimran discuss creative collaboration, the entrepreneurial mindset, and the differences between brands that falter and ones that thrive. 

Rebecca Minkoff built her global fashion brand on risk-taking, innovation and chasing change. Her statement-making designs and future-forward branding and retail experiences consistently put her eponymous brand on the edge of what’s hot—and what’s next. What drives Rebecca to continually evolve her business? It’s one of the questions Joe Jackman, Jackman Founder and CEO, has for her on this episode of The Reinventionists Podcast.

“We’re in a time where fear is being used to control us,” says Minkoff, who’s dedicated much of her creative and business pursuits to helping others—notably women—overcome fear and other obstacles in the way of their career goals and dreams. Her recently released book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success offers 21 rules for responding to common challenges and taking the driver seat in one’s own life. This intrepid spirit resonates in the Female Founder Collective, a community and resource Rebecca founded that’s aimed at supporting, elevating and educating leaders of female-owned and founded businesses. 

Join Joe Jackman, Jackman Founder and CEO, and Jes Wolfe, CEO of girl-driven edutainment company Rebel Girls, for a fascinating discussion on change, tenacity and storytelling.

What does it take to become brand-defining? On this episode of The Reinventionists Podcast, Joe Jackman chats with Kim Wijkstrom, CMO of Vanda Pharmaceuticals, to discuss his highly acclaimed career and the importance of cultural curiosity.