Carolyn Aronson is changing the beauty landscape. This self-made entrepreneur is the CEO, Founder and sole owner of celebrity, stylist and customer loved It’s a 10 Haircare. In the latest Reinventionists Podcast, Carolyn reveals the secrets to her success with Jackman CEO and Founder, Joe Jackman.
It’s a 10 Haircare is one of the only female-owned professional haircare brands in the world. Fans are devoted to its holy grail products, and Carolyn says that’s down to her extensive background and research as a hairstylist. For years, Carolyn searched for multi-functional haircare products that could check every box. She began It’s a 10 Haircare from a deep understanding of the common need that wasn’t met by other brands. "I brought to the world what were my dream hair products,” says Carolyn.
But It’s a 10 Haircare didn’t become a success overnight, Carolyn’s long-game approach and ability to keep her eye on the prize through ups and downs slowly but surely grew the company. “I’m a firm believer in crawling before you run,” she says. Today, Carolyn also leads It’s a 10 Hair Tools, Ex10sions and the recently launched Be a 10 Cosmetics. With several successful companies in her portfolio, and the exceptional reputation of her financials, many opportunities have come to Carolyn, but she’s never strayed from what she does best — empowering people to embrace their unique beauty.