Chris Brandt understands the soul of a brand. From CPG to retail, he’s tapped into evolving consumer values to help steer businesses from struggling to success—including Chipotle, the site of his most recent triumph as Chief Marketing Officer. In this episode of The Reinventionists Podcast, host Joe Jackman sits down with the award-winning executive to learn the steps to his success, from his origins in economics to his game-changing tactics with brands like Taco Bell, Coca-Cola and General Mills. Together, they discuss connecting with both customers and employees on a deeper level, the digital opportunities coming out of the pandemic, and the advantages of the purpose-led business.