Adam talks with Tom Latourette, a managing partner at M3 Learning, about validating your buyers, putting buyers in the drivers seat, how to train a sales team, and more.

Adam talks to Damian Saunders, CRO of Cambridge Spark, about structured sales conversations, what a salesperson can offer a buyer in a digitally connected world, and the Cringe of asking "do you have any questions?"

This week, Adam talks to Steve Kraner, the founder and owner of Software Sales Gurus, about recording and listening back to your sales calls, the necessity of re-doing your sales "swing", avoiding premature presentation, and more.

Adam talks with Jim Speredelozzi, SVP of Revenue at Predictive Index, about the right role to assume in a sales call, how salespeople need to give up their need to sound smart, the cringiest way to open a call, and more.

Matt Cameron, Founder and CEO of SaaSy sales talks to us about how to avoid The Cringe by learning to develop contextual empathy in sales conversations, and a few other easily avoidable Cringes.

Rob Toomey, President and Owner of TypeCoach, talks to us about how to avoid The Cringe when selling to people with different personality types from you, and how to tell if you're a "natural opener" or a "natural closer."