Rogers Telecommunications Inc. is one of Canada's tech giants, responsible for one third of the mobile market in Canada.

On July 8, 2022, the entire Rogers cellular and internet service crashed, leaving Canadians without service - and without a lot of clarity on when service would be restored - for at least 16 hours. Rogers had also endured a similar outage in April of 2021.

In the aftermath, Rogers has been criticized for a lack of information, and has been hauled in front of government committees to explain itself, potentially threatening a proposed merger with Shaw Communications - a multi-billion dollar deal which was already being analyzed through the lens of the perils of monopoly.

In this pilot episode, your hosts Mark and Brady dissect the crisis communications approach of Rogers Telecommunications, the fallout, and other learnings.

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