Last year saw a pivotal shift in our profession, laying the groundwork for a future where we strive to set the standard for professionalism and innovation.

To do that, GVR is working through a process called Service Re-Imagined, which launched last year. This process will fundamentally shift the way your professional association operates to better serve you and your clients.

In our latest Critical Path, we sit down with GVR CEO Jeff King to discuss Service Re-Imagined, and give you an update on what you can expect to see in 2025.