The CRM Sushi Podcast, With CRM & AI Marketing Expert Wes Schaeffer The Sales Whisperer®

https://blog.thesaleswhisperer.com/p/the-swarm-demo

Get your free 60-day demo of The Swarm with this link: https://theswarm.com/wes

00:00 Introduction to The Swarm 04:19 Applicability for Salespeople 06:17 Revealing Hidden Relationships 10:01 Determining Relationship Strength 14:05 Leveraging Existing Relationships

The Swarm is a next-generation CRM and network relationship management system.

It helps you organize and manage your relationships by building workflows and tapping into the collective influence within your network.

The Swarm aggregates data from various sources, such as LinkedIn, email, and work overlaps, to determine the strength of relationships.

You can filter and organize your connections based on target accounts and engage with them through personalized intro requests. The Swarm is particularly useful for salespeople who can leverage their existing relationships to gain warm intros and increase conversion rates.

Name your price for the Make Every Sale Program here: https://saleswhisperer.gumroad.com/l/OiXZk

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BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://www.thesaleswhisperer.com/c/ipa

• Take The CRM Quiz: get a free 15-minute consultation with me
• Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
• The Sales Agenda: take control of every sales opportunity like a pro.
• Leadferno: Turn lurkers into leads
• Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
• Send Drunk Emails: ...that get opened and get you paid!
• Phone Burner: work the phone like a machine so you can be a human when you connect.
• Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

• Guest Site: https://www.simplii.net
• Guest LinkedIn: https://www.linkedin.com/company/simplii/

PODCAST INFO:

• Support The Sales Podcast: https://bit.ly/3JOJ6jC
• The CRM Sushi Podcast Website: https://www.thesaleswhisperer.com/crm-sushi
• Apple Podcasts: https://apple.co/3AUjTBc
• Vimeo Full Episodes

SUPPORT & CONNECT: Check out the sponsors above, it's the best way to support this podcast

• Support on Patreon: https://www.patreon.com/TheWes
• Twitter: https://twitter.com/saleswhisperer
• Instagram: https://instagram.com/saleswhisperer
• LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
• Facebook: https://www.facebook.com/thesaleswhisperer
• Medium: https://medium.com/@saleswhisperer

The CRM Sushi Podcast showcases Reprise, the demo creation platform of your dreams—now a reality. Built for presales, sales, and marketing teams to win.

CRMQuiz.com

• Take The CRM Quiz: get a free 15-minute consultation with me
• Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
• The Sales Agenda: take control of every sales opportunity like a pro.
• Leadferno: Turn lurkers into leads
• Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
• Send Drunk Emails: ...that get opened and get you paid!
• Phone Burner: work the phone like a machine so you can be a human when you connect.
• Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

• Guest Site: https://www.11sight.com/

PODCAST INFO:

• Support The Sales Podcast: https://bit.ly/3JOJ6jC
• The CRM Sushi Podcast Website: https://www.thesaleswhisperer.com/crm-sushi
• Apple Podcasts: https://apple.co/3AUjTBc
• Vimeo Full Episodes

SUPPORT & CONNECT: Check out the sponsors above; it's the best way to support this podcast

• Support on Patreon: https://www.patreon.com/TheWes
• Twitter: https://twitter.com/saleswhisperer
• Instagram: https://instagram.com/saleswhisperer
• LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
• Facebook: https://www.facebook.com/thesaleswhisperer
• Medium: https://medium.com/@saleswhisperer

• Get your free trial of Sendspark and save 33% for three months with promo code SALESWHISPERER

• Take The CRM Quiz: get a free 15-minute consultation with me
• Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
• The Sales Agenda: take control of every sales opportunity like a pro.
• Leadferno: Turn lurkers into leads
• Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it.
• Send Drunk Emails: ...that get opened and get you paid!
• Phone Burner: work the phone like a machine so you can be a human when you connect.
• Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months

GUEST INFO:

• Guest Site: https://www.sendspark.com
• Guest Twitter: https://twitter.com/sendspark
• Guest Facebook: https://www.facebook.com/sendspark/
• Guest LinkedIn: https://www.linkedin.com/company/sendspark/

PODCAST INFO:

• Support The Sales Podcast: https://bit.ly/3JOJ6jC
• The CRM Sushi Podcast Website: https://www.thesaleswhisperer.com/crm-sushi
• Apple Podcasts: https://apple.co/3AUjTBc
• Vimeo Full Episodes

SUPPORT & CONNECT: Check out the sponsors above, it's the best way to support this podcast

• Support on Patreon: https://www.patreon.com/TheWes
• Twitter: https://twitter.com/saleswhisperer
• Instagram: https://instagram.com/saleswhisperer
• LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/
• Facebook: https://www.facebook.com/thesaleswhisperer
• Medium: https://medium.com/@saleswhisperer

• Get your 2-week free trial of Leadferno
• Took five days over email to try to buy a boat when it could've/should've been a 5-minute discussion
• SMS helps you convert lurkers to leads quickly
• High risk and high reward to build your own
• Text blasts are great for e-commerce
• Consumers like the two-way features of text, i.e., it's a utility
• Broke code in early 2021
• Sept 2021 went to market
• "The Lead Box" is always visible for the consumer to engage
• Customize the buttons and the movement
• Channels
  • Put the top conversions in front of the customer
  • Go right to text
  • Link out to any URL like your scheduling tool
  • Click to call and track it
• Primary button
  • Icon (he recommends including "Text" since it's a game changer!)
• Reporting
  • Google Analytics
  • Funnel
  • Message with Facebook Messenger and Google Business Messages
• No broadcast SMS, purely one-to-one
• "Add to Contacts"
• Free 800 number
• Can port over landline

• All, Unassigned, Me folders
• First-come, first-served by sales reps
• Transfer communications
• Management can oversee conversations
• Orange, Green, Blue, Grey
• Integrates with CRMs, but the SMS is sent from inside Leadferno
• Zapier integration and an API for custom integrations
• Instant auto-reply to establish immediate contact
  • During business hours
  • After hours
• Run multiple profiles
  • Segmentation of inboxes
  • Service departments or locations
  • Have one account but multiple profiles for each location
• Everything is time-stamped and user-stamped
• Shortcuts, i.e., snippets
  • Team
  • Personal
• Conversations can be transferred/assigned
• Schedule texts in the future for follow-up
• Closeout conversations as Won or Lost
• Start new conversations
• I hate convincing prospects
• Service requests
• Google reviews
• Two-week free trial

• Get your 2-week free trial of Leadferno

• He was working a lot in WordPress and it was complex
• Too many weakest links
• In late 2019 he wanted to create a no-code WordPress infrastructure
• Create a funnel-builder inside WordPress and throw away the duct tape
• Still integrates with CRMs and payment integrators
• It's a journey of elimination
• Load quickly, launch quickly, work from day one
• Be cute and clever or you can be clear
• Can you build your entire business on just three tools?
  • Gmail
  • DropFunnels
  • Zoom
• He solves his own problems!

• Funnels, Courses, Pipelines, Lead Quizzes
• Get paid: PayPal increases conversions between 2-10%
• Get paid in crypto
• SMS chat with leads
• Templates
  • Import ClickFunnels pages
  • Authority funnel—a one-pager with one call to action (Tony Robbins has "Get Tickets")
• Create Product
• 10-50% will take an order bump
• Add an upsell easily
• SMS included
• Reporting
• Split test one thing at a time
  • Headline
  • Graphics
  • CTA
• Do SMS from a real phone number
• Own your own domain to control your domain reputation
• Page speed is critical
• Rankability
• Traffic, Marketing/Conversion, Follow-Up
• DropFunnels is the Marketing/Conversion
• He likes conversational closing
• He uses ActiveCampaign
• People want relationships
• Integrates with Twillio for SMS

• Get your account of Drop Funnels at 50% off for three months here (DropFunnels.com/crmsushi)

• Make complex sales faster
• Not just one decision-maker
• Not just one sales call
• Your internal champion needs to be empowered to carry your key points
• Your internal champion is an expert in their problems

• Develop content around the buyer's own words
• Work as a team with the champion
• This helps you follow good practices
• Stay on track with good processes
• Conversation, intelligence, sales enablement
• Current processes are too manual and labor intensive
• Make it easy to follow more of a buyer-enablement focused process
• I rehabilitate salespeople and train their managers
• Most sales managers are massaging the reports their salespeople provide
• You need sales processes to scale
• Stages on Workspace
• Uses various plan templates
• Positive and Negative keywords
• Listens in real time to find the keywords and create content blocks
• Gong, Chorus, etc. help salesreps deliver the right pitch during the meeting
• Fluint helps capture content for the follow-up
• Invite Champion into the workspace
• Develop the message with the champion
• He started this on Google Docs to see if buyers would share this across the organization
• He did $1 million by using Google Docs, but why aren't other sales teams doing this?
  • It was hard to build the content
  • Conversations got lost in the email threads
• This is one dedicated process for all sales reps to follow
• Get notified of new activity
• Free beta right now but you must provide feedback

• Request access of Fluint

• Ecommerce Platform + Marketing Automation
• Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers!
• Unified platform, not "all-in-one"
• Volume email player
• Landing pages, surveys, etc.
• Bought a Shopify Plus competitor
• Bringing in additional e-commerce functionality (Nedo out of Australia)
• Email is still king
• Email deliverability is vital
• Data is king in email deliverability
• You need to look at email deliverability by ESP
• Pro and Enterprise Maropost customers have their own dedicated email deliverability expert
• Shared IPs hurt your email deliverability
• Google made changes that hurt email deliverability for a lot of customers
• It's not just about the send, the open, or the click
• When you transition to Maropost they warm your IP address for 30 days or so
• Maropost assists with your sends as well
• How to warm up your IP address
  • Maropost looks at your domain reputation
  • Maropost gives you a realistic report on how you look on the interwebs
• Reporting on email opens is changing
• Maropost looks at "Unique Opens"
• Maropost is not a CRM
• Most Maropost users are B2C
• ROI on email marketing is north of 40:1 still

• Get your free trial of Maropost

• Don't get CustomerHub if you want to pay for 22 tools instead of 3
• Don't get CustomerHub if you want to pay for a bloated WordPress install
• Re-tooled CustomerHub in March 2021
• It's a standalone platform
• It's simpler than WordPress
• More affordable than Kajabi

• Start your free trial of CustomerHub