Customer Experience Storytime host and storyteller Russel Lolacher shares the story of The Crooked Path to a Tattoo.

In this tale, Jeremy is enjoying a beautiful, exotic vacation with his girlfriend Bree. To mark the occasion, he decides to get a tattoo only for that experience to take more turns than anyone expected. Listen to hear how one customer experience could end an epic vacation on a low note and the small business that wouldn't let that happen, then we will explore what were the emotional impacts from those actions and the actions or strategies you can take to move your customer relationships forward. 

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