Garen Mehrabian, COO of Public Masterpiece, discussed their mission to merge the physical and digital worlds using blockchain technology. They highlighted their project to tokenize artifacts, starting with Egypt, using NFTs to secure extensive data like thermal scans and 3D scans. This system allows for transparent, secure transactions and access to information without travel. They also discussed tokenizing art, including a $3 million gold and silk scarf, and the potential for fractional ownership. The conversation emphasized the benefits of blockchain in enhancing transparency, security, and value in the art market.