Episode 153: How do you build a customer success department for a company with no customers? Andy Magnusson shares his story.

⏱️ Timestamps:

00:00:00 - Intro

00:01:01 - Building customer success before customers

00:01:43 - Facing the uncharted early-stage startup

00:03:02 - Hiring customer-facing roles early

00:04:49 - Reflections on the evolving role of success

00:06:52 - Challenges of iterating without a market

00:07:23 - The meaning behind Sandgarden

00:08:12 - Being the voice of future customers

00:09:20 - Why product marketing starts sooner than you think

00:10:52 - Reverse engineering the roadmap to success

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Andy Magnusson:

Andy's LinkedIn: https://www.linkedin.com/in/andy-magnusson/

Mentioned in this episode:

LTV Shop

Matik

The Segment