Think back - when did you first hear about financial wellness tools - maybe paper workbooks, possibly websites, and of course now apps? Years and years ago, right, certainly as regards the paper tools.
What success did those tools deliver? For individuals with financial challenges, also for the financial institutions that offered them?
The blunt answer is that in many instances the outcomes fell far short of the initial expectations and hopes.
This is where Kevin Cimring enters. Co-founder and CEO of Paperwork, a new toolkit that Cimring says will in fact deliver positive outcomes, both for the credit unions that adopt it and their members.
What’s different now, explains Cimring, is that the digital tools have gotten so much more sophisticated. “Credit unions now have the opportunity to do so much more than had been done in the past.”
He added: “We can personalize the experience and we can automate tasks.”
The key, he added, is “to make all this actionable. To get well people need to take actions.”
This is huge. Traditionally the tools have been one size fits all - but now it is straightforward to deliver tools, info to meet this member’s needs, now.
It couldn't happen at a better time. Maybe two in three American adults are financially unwell.
And Cimring is convinced that financial wellness can become a powerful credit union differentiator.
Listen up.
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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto