The Cult Brand Podcast

We're stripping back with this episode and getting REAL. We're chatting how the change in the economy has impacted creative business owners and I share my own personal struggles as I also nagivate through this difficult time. I'm also sharing my top tips for embracing this slow season and how to generate a steady income without needing to lower your prices.

How many times have you sat down to map out your dream brand, list out quarterly goals and create a vision board, only for real life to take over, and suddenly you’re stuck in the day-to-day, putting out fires, and drifting further from the founder you wanted to be?

Today is the start of a new chapter. The 90-Day Main Character Method is your no-BS roadmap for turning that vision board into reality — building the dream life and the dream brand, side by side. In Part 1, we’re diving into the foundation of the method: ✨ Defining and connecting with your future self, ✨ rewriting your definition of success, and ✨ Creating an intentional vision board fueled by identity, not goals

➡️ DOWNLOAD THE FREE 90-DAY METHOD WORKSHEET https://rareformstudio.myflodesk.com/l3np0cjrrv

🎥 WATCH ON YOUTUBE

https://youtu.be/gMV_ZRhkD4Q

In this episode, we’re breaking down the billion-dollar blueprint behind Rhode Beauty’s cult status. From strategic simplicity to brand obsession, we’ll unpack exactly how Hailey Bieber’s brand grew from an idea to a $1B phenomenon - and (more importantly) how you can steal these lessons for your own brand.

Inside, we’ll cover:

✨ The real reason Rhode stands out in a saturated market

✨ How to create cult-level demand without screaming for attention

✨ The visibility methods Rhode uses to stay top-of-mind (and top-of-feed)

✨ Why differentiation isn’t just a buzzword

Whether you’re building your brand from your bedroom or plotting your next big launch, this episode is your unofficial (and unfiltered) guide to cult brand success.